Boston Beer Co's New Beer is So Strong Its Illegal in Some States
Francesca Mercurio — September 21, 2021 — Unique
References: thedrinksbusiness
Boston Beer Co is soon to launch its highly-anticipated 2021 Sam Adams Utopias beer.
Every two years, the Boston Beer Co releases a new blend of its renowned Utopias beer every two years, known for its complicated barrel-aging process. This process involves moving beer from barrel to barrel to create a complex and original flavor. The beer is rigorously blended and moved, and the result is a beer that has been aged in a total of 86 different barrels. Expert brewer Jim Koch explains, "the result is always special, spirited and worth waiting for."
This year's Utopias beer is highly potent and was finished on 2,000 pounds of cherries. The beer is so potent that it is illegal in 15 states - Alabama, Georgia, South Carolina, and Vermont, to name a few. A bottle of Utopias retails for USD 240 and will be available in selected states starting October 11.
Image Credit: Boston Beer Co
Every two years, the Boston Beer Co releases a new blend of its renowned Utopias beer every two years, known for its complicated barrel-aging process. This process involves moving beer from barrel to barrel to create a complex and original flavor. The beer is rigorously blended and moved, and the result is a beer that has been aged in a total of 86 different barrels. Expert brewer Jim Koch explains, "the result is always special, spirited and worth waiting for."
This year's Utopias beer is highly potent and was finished on 2,000 pounds of cherries. The beer is so potent that it is illegal in 15 states - Alabama, Georgia, South Carolina, and Vermont, to name a few. A bottle of Utopias retails for USD 240 and will be available in selected states starting October 11.
Image Credit: Boston Beer Co
Trend Themes
1. Premium Alcohol Blends - There is a trend towards blending high-quality and exclusive ingredients to create unique and valuable alcoholic beverages such as the highly-potent Sam Adams Utopias beer.
2. Barrel-aging Innovation - The constant experimentation in barrel-aging processes presents a trend for innovation and exploring new flavors that can result in distinctive and acclaimed alcoholic beverages.
3. Legal Restrictions Impacting Supply - As legal restrictions on alcoholic drink potency and distribution vary throughout different regions, there is an opportunity for breweries and distilleries to explore markets where their products are currently unavailable or illegal.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry is ripe for disruption through blending techniques, barrel-aging processes, and unique ingredients that could result in high-end and sought-after products.
2. Regional Alcohol Laws and Regulation - The legal limitations and regulations for alcoholic beverage potency, distribution, and sale can lead to distinct market opportunities for local and regional breweries and distilleries, or even the creation of new niche markets with unique legal requirements including strength limits or specific ingredients.
3. Luxury Goods - The luxurious and exclusive nature of some high-end alcoholic beverages, along with their unique blends and aging processes, can attract those buyers looking for premium and rare products.
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