McAlister’s Deli Debuted the “The Great Spud Getaway”
Grace Mahas — September 1, 2021 — World
References: mcalistersdeli & airbnb
In honor of National Potato Month this September, McAlister’s Deli is launching the “The Great Spud Getaway” to pay homage to the ingredient used in its beloved dishes. Fans can enter to win a four-day, three-night all-expenses-paid trip for themselves and a guest to America’s potato capital. The winners will be housed in the unique Big Idaho Potato Hotel in Boise, Idaho, and receive a year's supply of free giant spuds from McAlister’s Deli.
Alongside the free food and potato-themed vacation, the winners will also have an array of potato-themed activities available, most notably the chance to take a ride in the Big Idaho Potato Truck, a 72-foot semitrailer with a 4-ton larger-than-life potato on board.
To enter the “The Great Spud Getaway,” post or tweet a photo of your spud creation using #spudbudsweeps and tagging @McAlistersDeli on Facebook (@McAlistersDeli), Twitter (@McAlistersDeli), or Instagram (@mcalistersdeli) by September 14th, 2021.
Image Credit: McAlister’s Deli
Alongside the free food and potato-themed vacation, the winners will also have an array of potato-themed activities available, most notably the chance to take a ride in the Big Idaho Potato Truck, a 72-foot semitrailer with a 4-ton larger-than-life potato on board.
To enter the “The Great Spud Getaway,” post or tweet a photo of your spud creation using #spudbudsweeps and tagging @McAlistersDeli on Facebook (@McAlistersDeli), Twitter (@McAlistersDeli), or Instagram (@mcalistersdeli) by September 14th, 2021.
Image Credit: McAlister’s Deli
Trend Themes
1. Potato-themed Travel Sweepstakes - Opportunity to create themed sweepstakes for specific ingredient or cuisine and leverage social media to promote engagement.
2. Food-centric Vacation Packages - Expansion of vacation packages that allow food enthusiasts to fully immerse in culinary experiences by including activities and accommodations that revolve around a specific ingredient or cuisine.
3. Branded Culinary Tourism - Opportunity for food brands to collaborate with tourism boards to create branded culinary tourism experiences that showcase their products and increase brand awareness.
Industry Implications
1. Food and Beverage - Opportunity for restaurants to create themed sweepstakes to promote their ingredients and engage with customers on social media.
2. Hospitality and Tourism - Expansion of vacation packages and creation of themed culinary tourism experiences that cater to food enthusiasts, creating a unique selling point for hotels and tourism boards.
3. Digital Marketing - Opportunity for digital marketing agencies to create successful social media campaigns around food and ingredient-centered themes to boost engagement and drive brand awareness.
3.8
Score
Popularity
Activity
Freshness
