OOLY's Charm to Charm Stacking Crayons Double as a Building Toy
Jana Pijak — April 1, 2020 — Life-Stages
References: ooly
OOLY's Charm to Charm stackable crayons are a fun stationery product that doubles as a building toy. Resembling jewelry trinkets, the stacking crayons are sold in a 12-piece set of varying shades.
Each crayon boasts a gem-like plastic shell and mini crayon that encourages creativity. Once users are finished using the crayon, they can stack it with the rest of the pack, making storage quick and easy.
Specializing in novelty stationery products that encourage self-expression, e-retailer OOLY offers bestsellers like its marbled crayons, erasable markers, neon colored pencils and gel pens along with a series of 3D art projects. These include the brand's customizable 3D colorable paper art and its gem art kits that are inspired by animals.
Each crayon boasts a gem-like plastic shell and mini crayon that encourages creativity. Once users are finished using the crayon, they can stack it with the rest of the pack, making storage quick and easy.
Specializing in novelty stationery products that encourage self-expression, e-retailer OOLY offers bestsellers like its marbled crayons, erasable markers, neon colored pencils and gel pens along with a series of 3D art projects. These include the brand's customizable 3D colorable paper art and its gem art kits that are inspired by animals.
Trend Themes
1. Stackable Stationery - There is an opportunity for other stationery products to have a similar buildable aspect, expanding the market beyond just drawing and writing tools.
2. Novelty Art Materials - Brands can add unique features to traditional art materials to create a new category of products that cater to the desire for self-expression.
3. Combining Toys and Learning Tools - Companies can innovate by combining play and education, creating products that inspire creativity and learning in children in a fun and interactive way.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can consider expanding into the stationery market with buildable products that add an educational aspect to playtime.
2. Education - Products like Charm to Charm can be adapted for use in educational settings, allowing for hands-on learning and creativity in the classroom.
3. Arts and Crafts - Arts and crafts companies can develop unique art materials that inspire creativity and self-expression in both children and adults.
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