The 100 Rokiv Weight Loss Clinic Campaign Encourages Healthy Food Options
Meghan Young — October 24, 2012 — Lifestyle
References: ibelieveinadv
The 100 Rokiv Weight Loss Clinic ad campaign surreally focuses on a magical component of the common eraser. It can erase fatty foods such as sausages and chicken legs to reveal healthier meal options including bananas and pears. Although this particular act may exist only in the realm of impossibilities, the ad campaign does send an important message, that this organization helps to remove fat effectively.
Conceived and executed by Kaffeine, an ad agency based in Kiev, Ukraine, the 100 Rokiv Weight Loss Clinic was art directed by Roman Davydyuk with creative direction by Dima Tsapko and Anze Jereb. Artist Dima Tsapko, with help from Davydyuk, came up with the illustrations, which provide strong visuals for healthy alternatives.
Conceived and executed by Kaffeine, an ad agency based in Kiev, Ukraine, the 100 Rokiv Weight Loss Clinic was art directed by Roman Davydyuk with creative direction by Dima Tsapko and Anze Jereb. Artist Dima Tsapko, with help from Davydyuk, came up with the illustrations, which provide strong visuals for healthy alternatives.
Trend Themes
1. Surreal Advertising - Disruptive innovation opportunity: Explore creative and imaginative ways to convey messages through surreal imagery and concepts in advertising campaigns.
2. Health-conscious Marketing - Disruptive innovation opportunity: Develop marketing strategies that promote healthy food choices and encourage individuals to make positive changes to their diet.
3. Visual Storytelling - Disruptive innovation opportunity: Utilize visually captivating illustrations and graphics to tell compelling stories and convey important messages in advertising campaigns.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Embrace new and unconventional approaches to advertising that capture attention and engage viewers in unique ways.
2. Weight Loss - Disruptive innovation opportunity: Create innovative weight loss programs and services that provide effective methods for individuals to remove fat and achieve healthier lifestyles.
3. Graphic Design - Disruptive innovation opportunity: Incorporate innovative visual elements and techniques in graphic design to create compelling and impactful visuals for advertising campaigns.
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