Hellmann's is Launching a New 100% Recycled Bottle Packaging
Michael Hemsworth — April 24, 2021 — Marketing
References: hellmanns & talkingretail
Hellmann's has announced a new 100% Recycled Bottle packaging that it will be launching in the UK to help reduce waste and offer consumers another reason to feel good about purchasing the product. The packaging comes alongside news that brand owner Unilever has shifted almost half (40%) of the range over to recycled plastic with a full transition taking place by the end of 2022. The squeeze bottles also allow for easy access to help consumers perfectly portion out as much or as little of the product as they need.
Vice President of Foods and Refreshment for Unilever Andre Burger spoke on the new Hellmann's 100% Recycled Bottle packaging saying, "With our new 100% recycled plastic bottles, which are also fully recyclable, we are providing shoppers with an accessible and simple way to help make their households and mealtimes more sustainable – whilst continuing to enjoy the products they love. Our Hellmann’s bottles are our first food brand in the UK to use 100% post-consumer recycled plastic, and whilst making the switch has not been without it’s challenges, these learnings will enable us to accelerate the move of other Unilever food brands to using more recycled plastic too.”
Vice President of Foods and Refreshment for Unilever Andre Burger spoke on the new Hellmann's 100% Recycled Bottle packaging saying, "With our new 100% recycled plastic bottles, which are also fully recyclable, we are providing shoppers with an accessible and simple way to help make their households and mealtimes more sustainable – whilst continuing to enjoy the products they love. Our Hellmann’s bottles are our first food brand in the UK to use 100% post-consumer recycled plastic, and whilst making the switch has not been without it’s challenges, these learnings will enable us to accelerate the move of other Unilever food brands to using more recycled plastic too.”
Trend Themes
1. Recycled Packaging - More companies should consider using recycled materials for their packaging to reduce waste and appeal to eco-conscious consumers
2. Sustainable Product Design - Companies can gain a competitive edge by designing products with sustainability in mind and communicating this to consumers
3. Waste Reduction - Reducing waste throughout production and packaging processes can lead to cost savings and improved brand reputation
Industry Implications
1. Food and Beverage - By adopting sustainable packaging solutions, food and beverage companies can appeal to eco-conscious consumers and differentiate themselves from competitors
2. Consumer Goods - Consumer goods companies can benefit from designing products with sustainability in mind, including using recycled materials and reducing packaging waste
3. Retail - Retailers can incentivize suppliers to use sustainable packaging options and communicate the environmental benefits to consumers
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