The Capsule by FOR TMRW Shares 10-Free Nail Polish Colors
Laura McQuarrie — March 29, 2021 — Fashion
References: fortmrw.co & thezoereport
5-free and 7-free nail polish formulas are becoming more common and FOR TMRW is a clean nail polish that goes above and beyond with its 10-free nail polish colors. Appealing to ingredient-conscious consumers, the free-from nail polish products are made without the 10 most harmful chemicals commonly found in nail polish, including formaldehyde, parabens and phthalates.
Clean beauty lovers can discover all of the vegan, gluten-free and Leaping Bunny Certified nail polish products in the Capsule Collection. For Tonight offers a cleaner take on a bold, classic red, and For Later and For Sure are a pair of neutrals that can be worn anytime. The clean Capsule Collection also includes fun shades in blue and green. Each color is paired with a specific mood and ritual.
Clean beauty lovers can discover all of the vegan, gluten-free and Leaping Bunny Certified nail polish products in the Capsule Collection. For Tonight offers a cleaner take on a bold, classic red, and For Later and For Sure are a pair of neutrals that can be worn anytime. The clean Capsule Collection also includes fun shades in blue and green. Each color is paired with a specific mood and ritual.
Trend Themes
1. 10-free Nail Polish Formulas - Opportunity for nail polish brands to go above and beyond with their clean beauty formulations by removing the 10 most harmful chemicals found in nail polish, appealing to ingredient-conscious consumers.
2. Clean Beauty Collections - Opportunity for beauty brands to create clean and natural product lines that are free from harmful chemicals and appeal to ingredient-conscious consumers.
3. Vegan and Gluten-free Beauty Products - Opportunity for beauty brands to cater to niche markets of vegan and gluten-free consumers with their clean beauty product lines.
Industry Implications
1. Beauty and Personal Care Industry - Opportunity for the industry to tap into the growing demand for clean and natural products by creating clean beauty collections that use less harmful ingredients.
2. Nail Salon Industry - Opportunity for the industry to meet the needs of ingredient-conscious consumers by offering 10-free nail polish options and promoting clean manicure and pedicure practices.
3. Health and Wellness Industry - Opportunity for the industry to promote overall personal health and wellness by advocating for clean and natural beauty products that are free from harmful chemicals.
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