This Mattress in a Box Expands to Full-Size with Its Innovative Memory Foam
Amelia Roblin — January 13, 2015 — Art & Design
References: evemattress & thedieline
Bed delivery is about to get a whole lot less awkward. This is an actual mattress in a box, able to be shipped to customers' homes and occupying a fraction of the size. It saves on storage and shipping costs, but it also makes moving your new sleeper into your home a whole lot less cumbersome. The packaging is more compact than some mini fridges, enabling you to turn corners with it and climb stairs with more ease.
Eve Mattress packaging was designed by Studio Minerva. The idea has earned great praise, but the final product has certainly received much of its own as well. Four layers of material, including high-quality memory foam, have been built into this ultra-comfortable bed, making the inventive item compressible and able to virtually leap from its casing to instantly form a consistently cozy surface.
Eve Mattress packaging was designed by Studio Minerva. The idea has earned great praise, but the final product has certainly received much of its own as well. Four layers of material, including high-quality memory foam, have been built into this ultra-comfortable bed, making the inventive item compressible and able to virtually leap from its casing to instantly form a consistently cozy surface.
Trend Themes
1. Box-delivered Mattresses - The mattress in a box concept is disrupting the traditional mattress industry by eliminating high shipping and storage costs.
2. Compact Packaging - Companies using more compact packaging methods are disrupting the shipping industry and making it easier for consumers to receive and transport products.
3. Innovative Foam Materials - Innovations in foam materials for mattresses are creating opportunities for companies to differentiate themselves in the market by offering unique and comfortable sleeping options.
Industry Implications
1. Mattress - The mattress industry is being disrupted by the box-delivered concept, creating opportunities for innovative companies to streamline shipping and storage and offer new, comfortable products.
2. Shipping - The shipping industry is seeing disruption from mattress companies and others using more compact packaging methods, driving innovation in packaging and logistics.
3. Foam - The foam industry is seeing opportunities for innovation in mattress materials and other applications, as new materials are developed that offer enhanced comfort and durability.
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