Chocolate Eyeshadow Packaging is Sweet Enough to Keep on Display
Amelia Roblin — January 20, 2015 — Marketing
References: sephora & musingsofamuse
This chocolate eyeshadow packaging concept wasn't dreamed up for just the consumer's benefit; like a chocolate bar, it was designed to be shared. This Sephora Too Faced eye palette is a delectable novelty product that girls will want to show off to their friends.
Molded to look like a candy bar, the case for the eyelid pigments keeps its contents well protected, making the cosmetics kit quite portable. The thin box can be slipped into a bag and pulled out proudly to explain the unique features of this scrumptious product.
This packaging decision didn't start and end with the exterior; the look of it links to what's inside as well. You won't necessarily see a range of cocoa-colored powders, but you will smell the chocolate that's been mixed into the makeup.
Molded to look like a candy bar, the case for the eyelid pigments keeps its contents well protected, making the cosmetics kit quite portable. The thin box can be slipped into a bag and pulled out proudly to explain the unique features of this scrumptious product.
This packaging decision didn't start and end with the exterior; the look of it links to what's inside as well. You won't necessarily see a range of cocoa-colored powders, but you will smell the chocolate that's been mixed into the makeup.
Trend Themes
1. Edible Packaging - Designing packaging that is shaped like food or incorporates edible elements creates a unique and shareable consumer experience.
2. Portability and Convenience - Creating lightweight and compact packaging allows for easy transport and use, appealing to busy consumers on the go.
3. Sensory Branding - Incorporating scents or other sensory elements into product packaging enhances the overall brand experience and creates a memorable connection with consumers.
Industry Implications
1. Cosmetics - Cosmetic brands can explore innovative packaging designs that stand out on shelves and offer unique features to attract and engage customers.
2. Food and Beverage - The food and beverage industry can experiment with edible or food-shaped packaging concepts to create visually appealing and interactive products.
3. Retail and Consumer Goods - Companies in the retail and consumer goods industry can incorporate sensory branding techniques into their packaging to create a multi-sensory shopping experience and increase brand loyalty.
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