Chloe Galea Designs a Strong Identity for Makeup Brand Uzuri
Meghan Young — January 20, 2015 — Art & Design
References: chloegalea & behance.net
Uzuri might be a new brand of makeup concerned with high quality cosmetics made with natural ingredients, but the packaging created to promote the products is much more steeped in modern design and artistic aesthetics. Through the use of optical illustions, Uzuri embraces "the idea of makeup as a way of creating illusions," as written by the Berlin-based designer, Chloe Galea.
Comprised of four seasonal looks, Uzuri products come in easily portable and compact designs that fit neatly into a matching paper bag. Although the Uzuri packaging adhere to standard shapes and sizes, the use of such busy patterns trick the eye into viewing them differently. Each piece has been carefully created to complement each other so that they fit together seamlessly both visually and physically. This makes them easier to manage.
Comprised of four seasonal looks, Uzuri products come in easily portable and compact designs that fit neatly into a matching paper bag. Although the Uzuri packaging adhere to standard shapes and sizes, the use of such busy patterns trick the eye into viewing them differently. Each piece has been carefully created to complement each other so that they fit together seamlessly both visually and physically. This makes them easier to manage.
Trend Themes
1. Optical Illusion Packaging - Opportunity to explore using busy patterns that trick the eye to view packaging differently.
2. Modern Design Packaging - Opportunity to embrace artistic and modern aesthetics in packaging design.
3. Portable and Compact Packaging - Opportunity to design easily portable and compact packages that fit neatly into a matching bag.
Industry Implications
1. Beauty and Cosmetics Industry - Opportunity for companies or brands in the beauty and cosmetics industry to explore new packaging designs and artistic aesthetics.
2. Graphic Design Industry - Opportunity for graphic design industry to incorporate new modern design trends, such as optical illusions, in packaging design.
3. Retail Industry - Opportunity for retail brands to provide easily portable and compact packages for their products.
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