Hakuna Matata by 27 87 Captures the Feeling of Releasing Worries
Laura McQuarrie — February 21, 2025 — Fashion
References: instagram & fragrantica
Fruity fragrances are on the rise, and 27 87, the Barcelona-based fragrance brand creating progressive perfumes, is betting on banana as the next big scent with its next launch, Hakuna Matata. When creating this scent, the brand asked: "What if perfume could be pure joy?"
Described as a playful scent centered in the present moment, Hakuna Matata is an invitation to find joy in chaos and live with ease. This statement-making fragrance blends notes of banana, honey, and jasmine with musk and amber. Altogether, the scent story reminds of something delicious akin to banana pudding or banana candy.
This rich, creamy fruity amber scent is set to join 27 87's CALM line, joining Hamaca launched in 2017 to inspire stillness, presence, and grounding.
Described as a playful scent centered in the present moment, Hakuna Matata is an invitation to find joy in chaos and live with ease. This statement-making fragrance blends notes of banana, honey, and jasmine with musk and amber. Altogether, the scent story reminds of something delicious akin to banana pudding or banana candy.
This rich, creamy fruity amber scent is set to join 27 87's CALM line, joining Hamaca launched in 2017 to inspire stillness, presence, and grounding.
Trend Themes
1. Fruity Fragrance Revolution - The rise of unique fruit-based fragrances like banana suggests a shift towards experimental scent profiles that challenge traditional olfactory norms.
2. Joy-centric Perfumes - Scents designed to evoke specific emotions such as joy are gaining traction, offering consumers a new way to navigate and enhance their emotional wellbeing.
3. Mindfulness-inspired Scents - Perfumes like Hakuna Matata that encourage presence and ease reflect a growing trend where sensory products are crafted to support mindfulness and stress reduction.
Industry Implications
1. Fragrance Industry - Innovative scents that break away from traditional perfume notes present opportunities for brands to carve out new niches and attract adventurous consumers.
2. Wellness Sector - As consumers increasingly seek products that contribute to emotional wellbeing, the integration of fragrances in wellness rituals offers promising potential for growth.
3. Luxury Goods Market - Distinctive and playful luxury fragrances open up avenues for brands to differentiate themselves in a competitive market by providing novel experiences through scent.
9.3
Score
Popularity
Activity
Freshness
