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Top 30 Fitness Trends in July

From Forearm Hydration Gear to Athlete-Endorsed Snack Ads

— July 29, 2017 — Lifestyle
These July 2017 fitness trends incorporate a range of function-focused apparel, high-tech activity trackers, and a variety of services that aim to get consumers into the best shape possible.

Although cruises are often associated with sugary cocktails and relaxing atmospheres, Blue World offers getaways for consumers who are focused on living a healthy lifestyle. In order to satisfy this demographic of travelers, Blue World's ships boast a variety of fitness amenities, locally-sourced food options, and athlete-focused spa and medicine services.

Also included in these July 2017 fitness trends is the new Ivy Park collection. As the brand was co-founded by Beyoncé, it's no surprise that its second collection is full of powerful designs -- with statement graphics, minimal color palettes, and clean geometric patterns marking the apparel.
5.1
Score
Popularity
Activity
Freshness
30
Team-Oriented Obstacle Courses
Team-Oriented Obstacle Courses
The 'Tough Mann' Event Helps Build Teamwork and Mental Toughness
<
29
Social Memorabilia Campaigns
Social Memorabilia Campaigns
The NRL's 'Instabilia' Rewarded Fans with Instant Sports Memorabilia
<
28
Therapeutic Running Apps
Therapeutic Running Apps
'Dynamic Running Therapy' Has Programs for Anxiety, Mindfulness and More
<
27
Heart Rate-Based Workouts
Heart Rate-Based Workouts
The Redline Cardio Workout App Creates Custom Cardio Programs For You
<
26
Storytelling Branded Bandages
Storytelling Branded Bandages
The Nike 'Badge of Honor' Bandages Encourage Kids to 'Get Back Up'
<
25
Weight-Tracking Smart Scales
Weight-Tracking Smart Scales
The Koogeek Wireless Bathroom Scale is Paired with Your iPhone
<
24
Muscle-Controlling Devices
Muscle-Controlling Devices
'Wired Muscle' Lets Someone Else Control Your Muscles
<
23
Inclusive Fitness Center Campaigns
Inclusive Fitness Center Campaigns
'The LGBTQAlphabet' Ad by Equinox Celebrates Pride Month
<
22
Festival-Ready Workouts
Festival-Ready Workouts
StubHub and Beachbody Created a Workout to Get People Music Festival-Ready
<
21
In-Store Obstacle Courses
In-Store Obstacle Courses
NIKE Space Camp Tasks Consumers with Physical Challenges
<
20
Sportswear-Specific Detergents
Sportswear-Specific Detergents
Tangent's Sportswear Laundry Detergent Targets Functional Fabrics
<
19
Celebrity-Sponsored Soccer Stadia
Celebrity-Sponsored Soccer Stadia
The Miami Beckham United Stadium is Funded by the British Star
<
18
Carb-Heavy Sports Drinks
Carb-Heavy Sports Drinks
The Maurten Drink Mix 320 Packs Ample Carbs in Each Serving
<
17
Specific Activity-Tracking Wearables
Specific Activity-Tracking Wearables
The 'Memoband' Tracks the Various Activities You Do Each Day
<
16
Activity-Tracking Office Furniture
Activity-Tracking Office Furniture
Herman Miller's Live OS Gives Companies Insight on Their Spaces
<
15
Minimalist Celebrity Fitness Apparel
Minimalist Celebrity Fitness Apparel
The New Ivy Park Collection from Beyoncé Features Clean Looks
<
14
Robotic Running Exosuits
Robotic Running Exosuits
This Assistive Running Suit Promises to Boost One's Stride
<
13
Magnetic Smartphone-Tethering Armbands
Magnetic Smartphone-Tethering Armbands
The 'FitConnect' Smartphone Fitness Armband is Secure
<
12
Athlete-Endorsed Snack Ads
Athlete-Endorsed Snack Ads
Hockey Player Drew Doughty Introduces the Lay's Smile Bag
<
11
Inflammation-Eliminating Sleeves
Inflammation-Eliminating Sleeves
The Mava Sports Knee Compression Sleeve Relieves Stiffness
<
10
Fitness Tracker-Transforming Bracelets
Fitness Tracker-Transforming Bracelets
The Bellafit Enhances the Visual Design of Fitness Trackers
<
9
Forearm Hydration Gear
Forearm Hydration Gear
The 'Wetsleeve' Wearable Hydration Bag Keeps Water Nearby
<
8
Co-Working Wellness Apps
Co-Working Wellness Apps
Office Rental Space Provider WeWork Launched a Fitness-Focused App
<
7
Fitness-Focused Cruises
Fitness-Focused Cruises
Blue World Offers Health-Minded Individuals Relaxing and Rewarding Trips
<
6
Personal Trainer Wearables
Personal Trainer Wearables
The 'KT Health' Band Tracks All Vitals During Activity or Rest
<
5
Workout-Ready Hotel Rooms
Workout-Ready Hotel Rooms
Hilton's 'Five Feet to Fitness' is Like a Hotel Gym Inside a Suite
<
4
Total Health Fitness Wearables
Total Health Fitness Wearables
The Biostrap Can be Worn on Any Part of the Body
<
3
Streamlined Gliding Paddleboards
Streamlined Gliding Paddleboards
The Finpo Waterglider Uses a Built-in Propulsion System to Move
<
2
Illuminating Cycling Helmets
Illuminating Cycling Helmets
Lumos' Smart Tech Helmet Ensures Visibility on the Road
<
1
Vibrating Smart Leggings
Vibrating Smart Leggings
These Leggings by Wearable X Vibrate to Correct Yoga Poses
<