Onken Yoghurt Launched 'The Haus of Inner Happiness' Pop-Up
Grace Mahas — July 23, 2019 — Marketing
References: onken & brandingforum.org
Yogurt brand Onken is launching a one-day happiness-themed yogurt experience, aptly named ‘The Haus of Inner Happiness.’ The pop-up is part of the brand's new 'Feed Your Inner Happiness' campaign and will feature the brand's newest flavors.
The sensory-themed event is an immersive experience that will trigger your sight, smell, and taste senses. The Haus of Inner Happiness event begins with a vibrant and colorful tunnel that leads to a sunshine-themed room. The room includes a "fruity swing set" that's set in a strawberry field, a chance for visitors to test their sense of smell through at an aroma station, and a tasting bar with all of Oken's decadent new yogurt flavors.
The free pop-up event will take place on Thursday, July 18th, and is located at Great Newport Street, London.
The sensory-themed event is an immersive experience that will trigger your sight, smell, and taste senses. The Haus of Inner Happiness event begins with a vibrant and colorful tunnel that leads to a sunshine-themed room. The room includes a "fruity swing set" that's set in a strawberry field, a chance for visitors to test their sense of smell through at an aroma station, and a tasting bar with all of Oken's decadent new yogurt flavors.
The free pop-up event will take place on Thursday, July 18th, and is located at Great Newport Street, London.
Trend Themes
1. Sensory-themed Experiences - Creating immersive experiences that engage multiple senses to enhance customer satisfaction and brand loyalty.
2. Happiness-centric Marketing - Using happiness as a central theme in marketing campaigns to appeal to consumers' emotional well-being and promote positive brand associations.
3. Flavor Innovation - Continuing to develop and launch new and decadent flavors to cater to consumers' evolving taste preferences and drive product differentiation.
Industry Implications
1. Food and Beverage - Integrating sensory-themed experiences and happiness-centric marketing into the food and beverage industry to enhance customer engagement and promote brand loyalty.
2. Hospitality and Events - Creating unique and immersive experiences within the hospitality and events industry to attract and retain customers, while strengthening brand perception and driving revenue growth.
3. Health and Wellness - Leveraging happiness-centric marketing and flavor innovation within the health and wellness industry to position products as a source of happiness and satisfaction, appealing to consumers seeking holistic well-being.
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