Leilo Partners with Sprouts Farmers Market to Expand Its Lineup
Leilo boasts a ready-to-drink kava-powered beverage line with a modern aesthetic and recently, the brand entered a partnership with Sprouts Farmers Market to expand its presence in the US while promoting the benefits of kava. Leilo's product is the first kava-powered beverage to be sold in a mainstream retailer. This expansion is part of Sprouts Farmers Market's Innovation program and Leilo's drink will be available in over 400+ markets.
The company highlights the benefits of kava as an ingredient that promotes relaxation — an agent for elevating mood while alleviating anxiety and insomnia. Scott Romano, VP of foraging at Sprouts, shared about the partnership: "Through our ‘New For You’ displays, we’ve created a space that highlights emerging brands and unique offerings. Sprouts has recognized the rapid growth of the non-alcoholic and functional beverage space and identified this category as one which consumers are eager to explore."
Image Credit: Leilo
The company highlights the benefits of kava as an ingredient that promotes relaxation — an agent for elevating mood while alleviating anxiety and insomnia. Scott Romano, VP of foraging at Sprouts, shared about the partnership: "Through our ‘New For You’ displays, we’ve created a space that highlights emerging brands and unique offerings. Sprouts has recognized the rapid growth of the non-alcoholic and functional beverage space and identified this category as one which consumers are eager to explore."
Image Credit: Leilo
Trend Themes
1. Non-alcoholic Functional Beverages - The increasing consumer demand for functional beverages that promote health benefits creates opportunities for innovative formulations and ingredient integration.
2. Mainstream Retail Expansion - Partnering with large retailers to introduce and scale niche wellness products offers a platform for brands to reach a broader audience.
3. Herbal Relaxation Solutions - The exploration of natural and traditional ingredients like kava in modern products meets the growing interest in stress-reduction alternatives beyond pharmaceuticals.
Industry Implications
1. Health and Wellness - The incorporation of plant-based and functional ingredients in consumer products is shifting the wellness industry towards more holistic solutions.
2. Retail and Distribution - Strategic collaborations between niche brands and large retail chains are revolutionizing product accessibility and market penetration.
3. Food and Beverage Innovation - Emerging interest in non-traditional drinks emphasizes the need for research in developing unique, health-centric beverages that captivate diverse consumer tastes.
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