From Kooky Caricature Cans to Pin-Up Pop Branding
Tana Makmanee — February 17, 2013 — Marketing
Sodas and pop beverages continue to be a popular choice amongst youth and teenagers, and with the evolution of culture, taste and aesthetics, retailers have to be constantly on their toes when it comes to marketing their product, and these creatively branded pop cans showcase their ability to stay hip and current.
While changing a product's packaging or label doesn't effect the contents of the item, by constantly staying in tune with modern day culture and interests, retailers can cleverly appeal to new generations of youth by outfitting their products with the latest and hippest designs. With pop cans that feature acrobatic figures to those that include quirky cartoon characters, these cans showcase the ability to reach a target audience by regularly incorporating elements of modern society into their labels.
While changing a product's packaging or label doesn't effect the contents of the item, by constantly staying in tune with modern day culture and interests, retailers can cleverly appeal to new generations of youth by outfitting their products with the latest and hippest designs. With pop cans that feature acrobatic figures to those that include quirky cartoon characters, these cans showcase the ability to reach a target audience by regularly incorporating elements of modern society into their labels.
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