The Turner Duckworth Team USA Coke Olympic Collector Series is Sensational
Vivian Lau — July 23, 2012 — Marketing
References: coca-cola & mycokerewards
The Turner Duckworth Team USA Coke cans are refreshingly patriotic thanks to minimalist designs that feature eight individual acrobatic athletes as a limited edition collector's line.
The clever cans give an aesthetically smooth rendition of the American flag, using its signature stripes as indication of movement that follow the graphic athletes. They are each captured in action for their respective sports. Diving, swimming, hurdling, soccer, gymnastics and tennis are among the intensive activities featured amongst a logo stating its 'proud partner' status and also 'London 2012 Olympic Games' title. The cans will be released biweekly throughout the summer.
The impressive designs are available on can packs, bottle labels, mini cans as well as in TV spots and store displays. Coke is only one of the many companies who is getting into the Olympic spirit and providing Team USA with another piece of fan memorabilia.
The clever cans give an aesthetically smooth rendition of the American flag, using its signature stripes as indication of movement that follow the graphic athletes. They are each captured in action for their respective sports. Diving, swimming, hurdling, soccer, gymnastics and tennis are among the intensive activities featured amongst a logo stating its 'proud partner' status and also 'London 2012 Olympic Games' title. The cans will be released biweekly throughout the summer.
The impressive designs are available on can packs, bottle labels, mini cans as well as in TV spots and store displays. Coke is only one of the many companies who is getting into the Olympic spirit and providing Team USA with another piece of fan memorabilia.
Trend Themes
1. Minimalist Design in Collector's Items - An opportunity for companies to create limited edition collector's items with minimalist designs that appeal to patriotic consumers.
2. Athlete-inspired Graphic Designs - A chance for brands to collaborate with athletes and create visually striking designs that capture the essence of their sports.
3. Limited Release Marketing Strategy - A disruptive innovation opportunity for companies to boost sales and generate excitement by releasing products in a limited edition format.
Industry Implications
1. Beverage - The beverage industry can leverage minimalist designs and athlete-inspired graphics to create limited edition collector's cans or bottles.
2. Sportswear - Sportswear companies have the potential to collaborate with athletes to design apparel that showcases their sports in a visually appealing way.
3. Advertising and Marketing - Advertising and marketing agencies can assist brands in creating limited release campaigns that generate buzz and drive sales.
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