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Branded Controller

Brands are collaborating with hardware manufacturers on co-branded controllers

Trend - Brands from various industries, including non-gaming related ones, are collaborating with gaming hardware manufacturers on co-branded controllers. These controllers offer mutually-beneficial advertising for brands, while the unique designs function as statement pieces for the consumers.

Insight - Individuality and self-expression is a core priority for humans in general. Consumers do not want to have exactly what everyone else has, and instead are more likely to purchase products that reflect their own values or interests. This can materialize in the form of clothing and home decor, but also in terms of accessory and technology choices, with even earphones being a form of self-expression. To offer more expression options for gamers, brands are releasing co-branded game controllers.
Workshop Question - How can we partner with other industries to create unique, co-branded products that allow our customers to express their individuality?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 40 Examples:
32,450 Total Clicks
Date Range:
Nov 23 — Nov 24
Trending:
Just New and Warm
Consumer Insight Topics:

Featured Examples

Antihero Gaming Controllers
Antihero Gaming Controllers
The Xbox Cheeky Controller is Said to Be Designed by Deadpool Himself
The Xbox Cheeky Controller has been shown off as a truly cheeky peripheral for use with the Microsoft Xbox Series X console for avid Deadpool fans alike to try and get their hands on. The peripheral... MORE
Musician-Approved Mobile Gamer Controllers
Musician-Approved Mobile Gamer Controllers
The Backbone x Post Malone Controller is Arriving Soon
The Backbone x Post Malone controller has been created as a new collaboration between the brand and the musician as an aftermarket accessory perfect for supporting entertainment from anywhere. The... MORE
Comic Anniversary Controllers
Comic Anniversary Controllers
CRKD is Celebrating the 30th Anniversary of Hellboy with New Line
The Nitro Deck Hellboy Special Edition is a unique collaboration between CRKD and Dark Horse Comics, celebrating the 30th anniversary of the Hellboy franchise. This special edition Nitro Deck... MORE
Tea Brand-Inspired Controllers
Tea Brand-Inspired Controllers
The POPeART and Yorkshire Tea Launch a Set of Themed Controllers
POPeART is introducing a unique and festive offering for tea-drinking gamers—the Yorkshire Tea PS5 and Xbox Series S/X controllers. The limited edition controllers feature the iconic Yorkshire Tea... MORE
play_circle_filledCo-Branded Game Controllers
Co-Branded Game Controllers
Sony and Team Asobi Launched an 'Astro Bot' Edition Dualsense
The Astro Bot Limited Edition DualSense Wireless Controller, developed by Sony and Team Asobi, is designed to complement the upcoming Astro Bot game for the PlayStation 5. This controller features... MORE

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