Pranks Trends

Whether it simply be for amusement or garnering media attention, pranks and hoaxes have become the ultimate source for humor and viral content. Showcasing the latest in marketing stunts, online hoaxes and viral videos, Trend Hunter’s Pranks category will certainly have you surprised and delighted by all these intentionally shocking stunts.

TOP 19

#1: Teddy Bear Outerwear

Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles FULL ARTICLE

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Cleverly-Disguised Fountain Cups

Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'

Pepsi has introduced a campaign titled ‘Undercover Cups,’ highlighting its product as an ideal pairing for popular fast-food meals. Part of the brand’s ‘Food Deserves Pepsi’ platform, this... MORE

Sensorial Horror-Inspired Hard Ciders

Angry Orchard Introduced its Hide & Shriek Prank Pack

Angry Orchard has introduced its limited-edition ‘Hide & Shriek Prank Pack,’ which features cans that cleverly disguise themselves as the classic ‘Angry Orchard Crisp Apple&#... MORE

April Fool's Lifestyle Collections

Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet

This year, a new April Fool’s lifestyle collection was introduced by Nugget—a brand known for the creation of the “original playcouch.” The fictitious home collection, which... MORE

Nutritious Protein Seasonings

Quest Nutrition Teased Meat and Veggie Rubs on April Fool's Day

From cookies to tortilla chips, Quest Nutrition offers a wide range of protein-rich snacks and the brand teased Quest Protein Seasonings as a quick and easy way for people to add nutrients to their... MORE

Ready-to-Mix Powdered Martinis

Hendrick's Concocted the Driest-Ever Martini for April Fool's Day

As martinis become more popular, people are delving into the world of mixology and discovering that the potent mixture of gin or vodka with vermouth is an acquired taste—and for those who prefer... MORE

Hummus Snack Bites

Soom Foods Announced a New Tahini Snack on April Fool's Day

Soom Foods, maker of tahini-bases bites, playfully announced the launch of Hummus Snack Bites on April 1st, leaving fans wondering if the savory snack announcement was too good to be true. These... MORE

Savory Ice Cream Sandwiches

Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day

Nightingale Ice Cream makes ice cream sandwich flavors like key lime pie and strawberry shortcake, and on April 1st, the brand teased a savory ice cream sandwich created in collaboration with Pizza... MORE

Cheese-Colored Hair Dyes

Velveeta Gold Debuted on Amazon for April Fool's Day

Velveeta, the creator of the first-ever chocolate cheese truffles and the 14-Karat Gold Drip Lip Cuff, debuted Velveeta Gold, its first semi-permanent hair dye, on April Fool’s Day. The Amazon... MORE

Spicy Co-Branded Mints

Tic Tac and Del Taco Dropped a Spicy Mint Idea on April 1st

Tic Tac and Del Taco teamed up to debut a spicy mint collaboration on April Fool’s Day. The miniature mints inspired by iconic Del Taco Hot sauce flavors include Mild, Del Scorcho and Del... MORE

Edible Savory Sprays

The Tofurky Gravy Spray is a Multitasking Fragrance

On April 1st, plant-based protein brand Tofurky teased the debut of a world-first Tofurky Gravy Spray as a multitasking fragrance that captures the essence of a festive side dish. The savory spray... MORE

Pet Electrolyte

Pet food brands are creating electrolyte-rich hydration solutions for meals

Trend - Pet food brands are releasing hydration-focused drinks and meal supplements for dogs and cats. These are electrolyte-rich products that ensure pets are intaking enough fluids throughout the day. These products can be served on their own or as additions to regular meals.

Insight - Many pet owners simply feed their pets a few regular meals per day with provided drinking water and occasional treats, but not as many owners invest in dietary supplements or products purely for nutritional benefits. While some owners do, others take a passive approach, often due to busy lives. In order to ensure pets are ingesting more healthy diets with balanced nutrients, including hydration, brands are releasing convenient products for pet owners that do not intrude on time constraints.

Workshop Question - How can your brand introduce convenient, health-focused products that cater to the needs of busy consumers?

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