Interviews Trends

Trend - Beauty brands are enhancing traditional exfoliating scrubs with vitamin C, creating multifunctional products that both remove dead skin cells and provide brightening benefits. These hybrid formulations reflect growing consumer interest in products that combine physical exfoliation with active ingredients for enhanced skincare results.

Insight - Modern consumers are increasingly seeking efficiency in their skincare routines, driving demand for products that offer multiple benefits in a single step. This desire for multitasking products stems from both time constraints and a growing sophistication about active ingredients in skincare. As consumers become more educated about skincare ingredients and their benefits, they expect products to work harder and deliver multiple results, rather than serving a single function.