ThredUp's Barbiecore Dream Shop Shares a Selection of Thrifted Goods
Laura McQuarrie — July 20, 2023 — Fashion
References: thredup & fashionunited.uk
While fans eagerly await the release of the Barbie Movie, online resale platform ThredUp teamed up with Academy Award-winning costume designer Jacqueline Durran—and the costume designer for the Barbie Movie—to launch an exclusive #Barbiecore Dream Shop experience.
For this experience, Durran is sharing a custom collection of Barbie-inspired looks featuring thrifted finds from ThredUp. There are more than 300 secondhand items as part of this collection, spanning everything from apparel to accessories that perfectly capture the joyful and empowering Barbiecore aesthetic. With pieces ranging from under $7 to just under $500, the collection offers something to sustainably, and stylishly outfit Barbie fans of all ages.
Beyond the selections chosen by Durran herself, users can make the most of ThredUp’s Shop Similar feature to get a helping hand from AI when it comes to finding more inspiring styles.
For this experience, Durran is sharing a custom collection of Barbie-inspired looks featuring thrifted finds from ThredUp. There are more than 300 secondhand items as part of this collection, spanning everything from apparel to accessories that perfectly capture the joyful and empowering Barbiecore aesthetic. With pieces ranging from under $7 to just under $500, the collection offers something to sustainably, and stylishly outfit Barbie fans of all ages.
Beyond the selections chosen by Durran herself, users can make the most of ThredUp’s Shop Similar feature to get a helping hand from AI when it comes to finding more inspiring styles.
Trend Themes
1. Barbiecore Aesthetic - Opportunity for brands to tap into the growing demand for Barbie-inspired fashion and accessories in the resale market.
2. Thrifted Fashion - Disruptive innovation potential for online resale platforms to curate custom collections featuring thrifted finds, providing sustainable and affordable fashion options.
3. AI-powered Personal Shopping - Opportunity for AI technology to enhance the virtual shopping experience by offering personalized style recommendations based on user preferences and inspirations.
Industry Implications
1. Fashion Resale - Resale platforms can capitalize on the growing popularity of doll-themed secondhand shops to attract new customers and expand their market share.
2. Fashion Retail - Traditional fashion retailers can incorporate the Barbiecore aesthetic trend into their product offerings to appeal to fashion-forward consumers who value sustainability and nostalgia.
3. Artificial Intelligence - AI technology providers can develop and market personalized shopping solutions that leverage user preferences and inspirations to provide a more tailored and engaging virtual shopping experience.
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