Hair Trends

Trend - Haircare brands are creating helmet and hat-style caps with built-in light therapy to stimulate hair growth. Often incorporating red light to speed up cell division, these caps claim to help hair grow thicker and healthier while also preventing hair loss.

Insight - Consumers with thinning, balding, or damaged hair often seek products that help to improve the health of their scalp without the use of harsher treatments and medications. In response, hair care brands are experimenting with light therapy to deliver targeted scalp treatments that are less invasive and safer than traditional hair transplant procedures. Businesses that cater to the demand for non-invasive products can appeal to consumers who desire tech-based solutions in the personal care space.