The MINIster MINI Campaign Lets You Rent a Miniscule Auto
Gemma Vardon — December 6, 2012 — Autos
MINIster's MINIs is a new car hire scheme launched in London where you can rent MINIs by the hour. The Fun Hire Service is based in Berkeley Square, London's West End. The fleet of MINI Coopers are available this week as an alternative form of fun transport for commuters and shoppers in the capital.
The MINI car hire scheme has been launched in London to put a smile on faces -- especially after London was named the city to have the least amount of fun in in the UK. The MINI car hire is based on a new finance package to make MINIs more available to the masses so everyone can experience the driving fun you get behind the wheel.
The MINI car hire scheme has been launched in London to put a smile on faces -- especially after London was named the city to have the least amount of fun in in the UK. The MINI car hire is based on a new finance package to make MINIs more available to the masses so everyone can experience the driving fun you get behind the wheel.
Trend Themes
1. Micro-car Rental Services - MINIster's MINIs car hire scheme offers a new micro-car rental service that allows customers to rent MINIs by the hour.
2. Alternative Transportation Options - The MINIster MINI campaign provides an alternative form of transport for commuters and shoppers in London.
3. Increased Accessibility to Fun Cars - The new finance package by MINIster's MINIs aims to make MINIs more available to a wider audience, ensuring that everyone can experience the joy of driving one.
Industry Implications
1. Car Rental - The micro-car rental service offered by MINIster's MINIs creates new opportunities in the car rental industry for small, compact vehicles.
2. Transportation - The MINIster MINI campaign introduces a unique form of alternative transportation, expanding the options available to commuters and shoppers in urban areas.
3. Automotive Finance - The finance package offered by MINIster's MINIs presents an opportunity for disruptive innovation in the automotive finance sector, making fun cars more accessible to a broader customer base.
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