Krispy Kreme's Portable Promo Brings the Outdoors In
Gemma Vardon — July 1, 2009 — Unique
References: krispykreme & krispykreme
As city workers are finding it hard to escape the office this summer and enjoy the outdoors, Krispy Kreme UK has created the world’s first ‘summer in a briefcase.’
The briefcases are designed to allow stressed-out office workers to sit in the comfort of a green park or garden on one side, with the luxury of real grass under their feet on the other--wherever they are.
The briefcases take up to three weeks to grow and each interior is covered with over 50,000 blades of grass.
The briefcases are designed to allow stressed-out office workers to sit in the comfort of a green park or garden on one side, with the luxury of real grass under their feet on the other--wherever they are.
The briefcases take up to three weeks to grow and each interior is covered with over 50,000 blades of grass.
Trend Themes
1. Portable Office Escape - Creating portable solutions that allow office workers to enjoy nature and escape the office environment.
2. Indoor-outdoor Hybrid Spaces - Designing spaces that offer the comfort of indoor environments while incorporating elements of the outdoors.
3. Customizable Green Products - Developing products that can be personalized and customized with natural elements like grass to enhance user experience.
Industry Implications
1. Office Furniture & Supplies - Opportunity for companies to create furniture and supplies specifically designed for office workers seeking moments of nature and relaxation.
2. Interior Design - Incorporating nature-inspired elements into design concepts to create more inviting and calming indoor spaces.
3. Promotional Products & Branding - Chance for businesses to leverage unique and eco-friendly products as part of their marketing strategies to engage with customers.
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