Ideas
Explore the world's #1 largest database of ideas and innovations, with 483,777 inspiring examples.
Trend Reports
Discover why 1,305 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 102,609 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,305 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 102,609 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Dashboard
Track your market, topics and categories. Plus, collect favorite articles, build custom lists and filter down to your next opportunity!
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 483,777 cutting edge ideas.

Drinking Trends

As drinking becomes more integrated into aspects of societal behavior, branding and marketing initiatives are subsequently adapting with new flavors and drinking techniques. Showcasing everything from beverage branding techniques to drinking rituals, this category offers the best of the best when it comes to what’s happening in the world of beverages.
Ideas
Lists
Videos
Photos
Insights
Co-Branded Fruity Moonshines
Co-Branded Fruity Moonshines
Sugarlands Introduced the 'Cherry Limeade Moonshine'
Sugarlands Distilling Co. has announced the release of a limited-edition 'Cherry Limeade Moonshine,' marking its role as the Official Moonshine of the 2025 Ryder Cup. The Cherry Limeade Moonshine... MORE
Alcohol Brand Rebrands
Alcohol Brand Rebrands
The Edinburgh Gin Redesign is Bold and Visually Appealing
The 'Edinburgh Gin' Redesign marks an exciting new chapter for the premium gin brand, blending heritage with contemporary innovation. Developed by international design studio D8, the reimagined... MORE
play_circle_filledRapper-Backed Beer Ads
Rapper-Backed Beer Ads
Post Malone and Shane Gillis Star in Bud Light’s Super Bowl LIX Spot
Bud Light’s Super Bowl LIX spot will feature renowned artist Post Malone and rising comedian Shane Gillis, as revealed in a teaser video for the upcoming ad. In the clip, the duo is shown... MORE
Trendy Sobriety Campaigns
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
'Maison Perrier Chic' has unveiled its 'Sober Chic' campaign, celebrating the rise of mindful, stylish lifestyles with its new line of sophisticated non-alcoholic mocktails. Launching during Dry... MORE
Limited-Time American Whiskeys
Limited-Time American Whiskeys
Knob Creek x Eli Manning Partner for the 'Bold Picks' Campaign
Knob Creek Bourbon has introduced the 'Bold Picks' campaign, a collaboration with Eli Manning that brings a distinctive single-barrel bourbon to whiskey enthusiasts; this limited-edition release... MORE
Valentine’s Dining Experiences
Valentine’s Dining Experiences
Frenchy Bar et Brasserie will Host a Valentine's Pop-Up and Menu
Frenchy Bar et Brasserie will host a Valentine’s pop-up, offering guests an exclusive dining experience designed for the occasion. This special offering is available to enhance the restaurant’s... MORE
Animation Film-Branded Lowfat Milks
Animation Film-Branded Lowfat Milks
TruMoo Debuts the Moana Strawberry Banana Lowfat Milk
Farmer-owned brand TruMoo® capitalizes on the popularity of the Disney Animated Studio's film Moana 2 with its new Moana Strawberry Banana Lowfat Milk. The product is launched as a limited edition... MORE
Fresh Matcha-Centric Beverages
Fresh Matcha-Centric Beverages
Pret A Manger Launches its New Matcha Menu
The 'Matcha Menu' from Pret A Manger will be introduced in its U.S. locations, expanding the brand’s selection of fresh, high-quality food and beverages. To mark the launch, Pret is offering "a... MORE
play_circle_filledEuropean-Style Lager Campaigns
European-Style Lager Campaigns
David Beckham Stars in a Teased Stella Artois' Super Bowl
The European-style lager, Stella Artois, has unveiled a teaser for its Super Bowl LIX commercial, marking its first national Super Bowl advertisement in six years. Featuring Stella Artois Global... MORE
Hard Soda Expansions
Hard Soda Expansions
HARD MTN DEW Petitions to Rename a Texas Town to Celebrate its State Launch
The small Texas town of Dew, located about 90 miles southeast of Dallas, is the focus of a bold proposal by HARD MTN DEW to rename it 'HARD DEW, Texas' as part of the brand’s launch in the state.... MORE
Delicate Pouch
Low-ABV beverages are adapted for pouch-style consumption
Trend - Alcohol brands are increasingly opting for pouches to package their cocktails and low-ABV offerings. These pouches, often made from flexible, durable materials like plastic or foil, typically feature resealable spouts or caps for convenient consumption.

Insight - At large gatherings, consumers often gravitate towards cocktails and light alcoholic beverages to enjoy throughout the evening. However, crowded settings can bring challenges like drink tampering and accidental spills. In response, brands in the low-ABV space embrace pouch-style packaging, offering tamper-resistant, spill-proof solutions that enhance safety and convenience. Businesses that align with this demand can resonate with consumers who value secure and responsible drinking experiences.
Workshop Question - How can your brand adapt its product packaging to suit the lifestyle of its target consumer?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rebellious Valentine's Day Wines
Rebellious Valentine's Day Wines
19 Crimes Valentine's Bottles are Limited-Edition
The 19 Crimes Valentine's bottles are a limited-edition lineup of options for consumers to pick up in anticipation of the day of love that are perfect for pairing with romantic dinners and more.... MORE
Alcohol-Free Beer Enhancers
Alcohol-Free Beer Enhancers
Yops Natural Fragrance Solution Improves Non-Alcoholic Beer Flavor
Non-alcohol beer and low-alcohol beer (NABLAB) is in the spotlight with the new Yops natural fragrance solution that has been developed by EvodiaBio and Lallemand Brewing. The novel fragrance... MORE
Prohibition-Themed Whiskey Lines
Prohibition-Themed Whiskey Lines
Buffalo Trace Distillery Debuts Its Second Prohibition Collection
Buffalo Trace Distillery announces its exclusive second edition Prohibition Collection which "commemorates the whiskeys legally produced and sold at the Distillery while the 18th Amendment was in... MORE
High-Wheat Spirit Expressions
High-Wheat Spirit Expressions
Laws Whiskey House Recently Released SUPER WHEATER
Award-winning Denver-based distillery Laws Whiskey House recently announced the launch of a high-wheat spirit that celebrates Colorado’s distinctive terroir. Dubbed SUPER WHEATER, this expression... MORE
Non-Alcoholic Sparkling Wines
Non-Alcoholic Sparkling Wines
Libby Wines Debuts the Sparkling White and the Sparkling Rosé
Libby Wines recently added two non-alcoholic sparking wines to its range of premium zero-proof offerings and the launch is well-timed with the growing consumer focus on healthier drinking habits.... MORE
Heritage-Based Bubble Tea Promotions
Heritage-Based Bubble Tea Promotions
Gong cha Introduces Lunar New Year Scratch Cards
Gong cha is launching its 'Lunar New Year Scratch Cards' promotion from January 29 to February 1, 2025, at participating U.S. locations. Designed to celebrate traditions of prosperity and good... MORE
Top 100 Drinking Trends in 2024
Top 100 Drinking Trends in 2024
From Sommelier-Crafted Coffees to Adaptogenic Craft Mocktails
2024 drinking trends show the beverage industry is thriving with innovation, offering consumers exciting and elevated drinking experiences. This trend list showcases a blend of luxury, health... MORE
Alcoholic Boba Beverages
Alcoholic Boba Beverages
Boba Pops is the World's Only Patented Alcoholic Popping Boba
Boba POPS officially launched as the world's only patented alcoholic popping boba, and it's ready to introduce itself to consumers with juicy, fruity flavors like Blueberry, Peach and Lychee. The... MORE
play_circle_filledAthlete-Lifestyle-Embracing Beer Campaigns
Athlete-Lifestyle-Embracing Beer Campaigns
Michelob ULTRA Drops a Star-Studded Super Bowl LIX Spot
Michelob ULTRA’s Super Bowl LIX spot, 'Anticipation,' features a diverse group of athletes and entertainers, including "Academy Award nominee Willem Dafoe, Emmy Award winner Catherine O’Hara,... MORE
Lunar Celebration Coffees
Lunar Celebration Coffees
Nespresso Unforgettable Taste for New Beginnings Plays with Bold Flavor
Aligned with the start of a fresh calendar year, Nespresso introduced the Unforgettable Taste for New Beginnings collection. Blending modern flavors with new year themes and a touch of influence... MORE
Organic Fruit Soda Expansions
Organic Fruit Soda Expansions
Evolution Fresh Real Fruit Soda Has Expanded Its Availability
'Evolution Fresh Real Fruit Soda' is shaking up the beverage aisle with its nationwide expansion to select Whole Foods Market locations. This organic soda alternative offers four vibrant flavors --... MORE
Vibrant Tropical-Inspired Syrups
Vibrant Tropical-Inspired Syrups
Jordan's Skinny Mixes Expands its 'Fantasy Collection' Syrups
Jordan’s Skinny Mixes has introduced new tropical-inspired syrups as part of its expanded ‘Fantasy Collection.’ These syrups are “free from sugar, and gluten, and suitable... MORE
Zero-Proof Demerara Syrups
Zero-Proof Demerara Syrups
El Guapo Announces the Launch of Its Demerara Syrup
Demerara syrup is a regular 1:1 simple syrup that relies on demerara sugar instead of the usual white sugar. Recently, El Guapo, "the seven-time Good Food Foundation award-winning Women Certified... MORE
Exclusively Crafted Sodas
Exclusively Crafted Sodas
'PEPSI Wild Cherry' Launches in SodaStream Options
SodaStream has expanded its range of drink mixes to include 'PEPSI Wild Cherry' and 'PEPSI Zero Sugar Wild Cherry,' allowing consumers to enjoy the popular cola and cherry flavors at home. In... MORE
Soda-Inspired Sparkling Waters
Soda-Inspired Sparkling Waters
Liquid Death Dropped Killer Cola, Doctor Death and Rootbeer Wrath
Liquid Death, the canned water brand with an attitude, first dipped into flavored sparkling water with flavors like Severed Lime, Berry It Alive, and Mango Chainsaw—and in 2025, three... MORE