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Drinking Trends

As drinking becomes more integrated into aspects of societal behavior, branding and marketing initiatives are subsequently adapting with new flavors and drinking techniques. Showcasing everything from beverage branding techniques to drinking rituals, this category offers the best of the best when it comes to what’s happening in the world of beverages.
Ideas
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Insights
Exclusive Docuseries-Inspired IPAs
Exclusive Docuseries-Inspired IPAs
Athletic Brewing and Netflix Debut Three Non-Alcoholic Beers
Athletic Brewing Co. is partnering with Netflix to launch the second portion of its limited edition non-alcoholic beers, ‘Marine Odyssey.’ ‘Marine Odyssey IPA’ is a... MORE
Sports-Themed Wine Campaigns
Sports-Themed Wine Campaigns
Stella Rosa Wines Targets Female College Students with New Campaign
Stella Rosa Wines has positioned itself as a contender in the increasingly popular non-beer beverage market for college sports fans, particularly targeting the growing number of female viewers. As... MORE
Seasonal 80s-Honoring Beers
Seasonal 80s-Honoring Beers
The Vault City Last Christmas Sour Beer Pays Home to Wham!
The Vault City Last Christmas Sour Beer has been created by the brewery as a special edition libation perfect for fans of the iconic 80s pop group Wham! and a classic candy to enjoy this holiday... MORE
Freezable Wine Packs
Freezable Wine Packs
Packit® Introduces Two New Products with ECOFREEZE® Technology+
PackIt® has expanded its premium product line with the introduction of two new freezable wine packs — the Freezable Wine Cooler and the Freezable Wine Carrier. Both products incorporate the brand MORE
Festively Flavored Tequila Cocktails
Festively Flavored Tequila Cocktails
Jose Cuervo Mistletoe Margarita is Arriving for the Holidays
Jose Cuervo Mistletoe Margarita is a limited-edition drink from the brand introduced with the holiday season in mind to provide consumers with the perfect way to enjoy a flavorful cocktail in a... MORE
Festive Non-Alcoholic Menu Items
Festive Non-Alcoholic Menu Items
Tim Hortons Reintroduces Baileys Flavored Offerings
For the holiday season, Tim Hortons has reintroduced a selection of non-alcoholic Baileys flavored items. The offerings include the “Baileys Dream Hot Chocolate, Baileys Cream Coffee, Baileys... MORE
Whisky-Filled Stockings
Whisky-Filled Stockings
Fireball's Slappable Whisky Stocking Helps to Alleviate Holiday Stress
To help adults survive the stressful holiday season, Fireball dropped a Non-Denominational Holiday-themed Whisky Stocking. The novelty design that holds 35 shots of spicy cinnamon whisky has the... MORE
Energy-Boosting Coffee Supplements
Energy-Boosting Coffee Supplements
For Wellness' the Good Stuff™ Gives a Physical & Mental Boost
The Good Stuff™ is a coffee supplement from For Wellness, which promises to improve the drinking experience while providing a daily boost to both physical and mental performance. Packed with... MORE
RTD Cherry-Vanilla Cocktails
RTD Cherry-Vanilla Cocktails
Dirty Shirley with Cherry Vanilla Features Organic Cherry Juice
Dirty Shirley with Cherry Vanilla is a delectable riff on a spiked Shirley Temple with a fresh new flavor. This vodka-based beverage joins the brand’s Classic and Extra Dirty (12% ABV) version... MORE
Masterful Coffee Maker Series
Masterful Coffee Maker Series
GEVI's Barista Coffee Maker Offers Professional At-Home Results
GEVI has redefined the coffee-making experience with its remarkable series of barista coffee maker machines. These aren’t just ordinary coffee makers; they are the tools that empower you to... MORE
Aluminum Beverage
Unlikely brands are using aluminum to package their beverage products
Trend - Kombucha, wine, and bubble tea brands that rely on glass or plastic packaging are increasingly opting for aluminum bottles as a sustainable alternative. Aluminum packaging offers several advantages to preserving the quality of a beverage while being recyclable indefinitely.

Insight - Eco-conscious consumers often look for ways to reduce their environmental impact and incorporate sustainability into their everyday routines. Aluminum packaging's near-infinite recyclability and accessibility appeal to consumers who want their purchases to align with sustainable practices. Businesses offering adaptable and accessible consumption methods appeal to individuals looking to make lifestyle changes that support the environment.
Workshop Question - How can your brand align with modern sustainability values?
6.5
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Popularity
Activity
Freshness
Patterns
Megatrends
Festive Hotel Experiences
Festive Hotel Experiences
W Toronto's Festive Events Offer Elegance and Indulgence
Celebrate the season in style with W Toronto’s festive events, where luxury, flavor, and creativity come together to create unforgettable holiday moments in the heart of Yorkville. This year,... MORE
Southern-Style High-ABV Beverages
Southern-Style High-ABV Beverages
Jack Daniel's Country Cocktails' Bolder Line Features 8% ABV
Jack Daniel’s Country Cocktails’ Bolder is a new line of Southern-inspired flavored malt beverages with more of a kick from 8% ABV. While fans have been sipping and savoring previous... MORE
play_circle_filledLuxurious Limited-Edition Coffrets
Luxurious Limited-Edition Coffrets
The LOUIS XIII Classic Decanter End of Year 2024 is Opulent
LOUIS XIII Cognac introduces the ‘LOUIS XIII Classic Decanter End of Year 2024 Limited Edition,’ a seasonal release designed to enhance holiday celebrations. This exclusive offering... MORE
Flush-Reducing Gels
Flush-Reducing Gels
iBlush Gel is a Convenient, Portable Solution for Relieving Alcohol Flush
Some people experience redness, fatigue, and other discomforts from drinking alcohol due to sensitivities or their body’s inability to process it efficiently, leading to the creation of iBlush... MORE
Cheeky Tequila Campaigns
Cheeky Tequila Campaigns
Pantalones Organic Tequila Reprises an Iconic Matthew McConaughey Role
Pantalones Organic Tequila introduces its latest ‘Official Tequila Of’ campaign, drawing inspiration from the film How to Lose a Guy in 10 Days. The campaign features Matthew McConaughey... MORE
Ready-to-Pour Cocktail Gifts
Ready-to-Pour Cocktail Gifts
The Deko Cocktails Gift Box Pairs Signature Serves with Garnishes
With its ready-to-drink products, Deko Cocktails handles the meticulous art of selecting premium spirits, curated botanicals, and natural ingredients to ensure every sip delivers a top-quality... MORE
Pop-Up Dining Experiences
Pop-Up Dining Experiences
Japanese Ski Resort Welcomes Alpine Cocktail Bar and Restaurant
Niseko Confidential, an extension of Tokyo’s acclaimed Tokyo Confidential bar, has emerged in Hokkaido’s premier ski destination with a distinctive après-ski concept. The pop-up venue... MORE
Small-Bite Martini Menus
Small-Bite Martini Menus
The Oblix Happy Hour Fuses "Girl Dinner" with the "New York Happy Meal"
The new Oblix Happy Hour Menu is available from 4PM to 7PM and treats drinkers to a selection of martinis served with small bites. For $20 USD, guests can make a selection from the martini menu and... MORE
Mulled White Wines
Mulled White Wines
RamTang' Cello's Reinvented Mulled Wine Recipe Stirs Up Tradition
Red wine is the classic base for mulled wine during the holiday season, but RamTang’ Cello is shaking up tradition with a refreshing twist, sharing a recipe for mulled white wine to create a... MORE
Cold Brew Holiday Capsules
Cold Brew Holiday Capsules
The STōK Peppermint Mocha Holiday Sweater Swimwear Collection is Bold
The ‘Peppermint Mocha Holiday Sweater Swimwear Collection’ by STōK celebrates the return of its limited-edition ‘Peppermint Mocha Cold Brew,’ a seasonal favorite known for... MORE
Hard Iced Tea Calendars
Hard Iced Tea Calendars
Twisted Tea Unveiled its 'Twisted Tea’s 25 Days of Twistmas' Advent
Twisted Tea has introduced the ‘Twisted Tea’s 25 Days of Twistmas’ advent calendar which offers a creative way to celebrate the holidays, featuring 25 cans of hard iced tea in a range... MORE
Sparkling Dandelion Tonics
Sparkling Dandelion Tonics
Nuisance Drinks' Damson & Dandelion Revisits Forgotten Ingredients
Botanicals like basil, nettle, elderflower and rhubarb are star ingredients in Nuisance Drinks’ sparkling beverages and the brand is gearing up to launch a fresh new ready-to-drink product... MORE
Lunar New Year Cognacs
Lunar New Year Cognacs
ABK6 Cognac Unveiled a Limited-Edition Spirit Ahead of the New Year
ABK6 Cognac has announced a new spirit for the Lunar New Year to provide consumers with a way to mark and celebrate the upcoming Year of the Snake. The limited-edition spirit features the rich... MORE
Film-Inspired Restaurant Cocktails
Film-Inspired Restaurant Cocktails
Bonefish Grill Offers Themed Wicked Martinis
Bonefish Grill has partnered with Universal Pictures and Absolut to introduce two limited-time cocktails inspired by the release of Universal’s cinematic event, Wicked. Running nationwide across... MORE
Holiday-Themed Coffee Products
Holiday-Themed Coffee Products
Partners Coffee Presents the Festive Miracle on North 6th Street
Miracle On North 6th Street is a holiday-themed coffee offering from Partners Coffee. The blend is crafted to evoke the warm and festive flavors of spiced mulled wine. Miracle On North 6th Street... MORE