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Commercials Trends

Keeping up with developing consumer interests, commercials are constantly adapting to feature new and unexpected formats. From viral content to innovative brand marketing strategies and humorous campaigns, Trend Hunter’s commercials category is here to showcase all the different methods brands are using to capture consumer attention.
Ideas
Lists
Videos
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Insights
play_circle_filledEmotive AI Actors
Emotive AI Actors
CreatorKit Helps Businesses Create Video Ads with Hyper-Realistic AI People
AI-generated people can sometimes seem uncanny, and in video, subtle details and micro-expressions can feel just off enough to make them appear unnatural or unsettling—to tackle this, CreatorKit... MORE
play_circle_filledAI-Generated Holiday Soda Ads
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
The Coca-Cola Holidays Are Coming ads have been running since the 90s, and to keep up with the times, The Coca-Cola Company unveiled an AI-generated version of the famous advertisement that will... MORE
Candy-Inspired Holiday Movies
Candy-Inspired Holiday Movies
M&M’s x 'Red One' Collaboration Brings Humor to Holiday Movie Nights
M&M’s is making movie nights a little sweeter this holiday season by teaming up with Amazon MGM Studios’ upcoming action film ‘Red One.’ While the film tells a thrilling tale of... MORE
play_circle_filledMysterious Actor-Centric Whisky Spots
Mysterious Actor-Centric Whisky Spots
Jameson Irish Whiskey's New Ad Stars Aaron Taylor-Johnson
Jameson Irish Whiskey introduces its new campaign featuring actor Aaron Taylor-Johnson, focusing on the distinctive qualities of ‘Jameson Black Barrel.’ This premium whiskey is crafted... MORE
Mystery-Style Holiday Ads
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
Waitrose steps away from traditional festive ads this holiday and dives into a gripping mystery with its campaign, ‘Sweet Suspicion.’ Created with Saatchi & Saatchi London, the ad is... MORE
Influencer-Inspired Ads
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
In a twist on influencer culture, rodent control brand Tomcat has launched a new campaign starring a small, unsuspecting influencer: a mouse who becomes a tragic example of why the product is ‘... MORE
Actress-Approved Christmas Ads
Actress-Approved Christmas Ads
Adjoa Andoh plays Mrs. Claus in Boots Ad, The Christmas Makeover
Boots’ Christmas advert for 2024, ‘The Christmas Makeover,’ stars Bridgerton actress Adjoa Andoh as a spirited Mrs. Claus in a festive beauty wonderland. Released on November 6, the ad... MORE
Humorous Automotive Campaigns
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Hyundai’s latest campaign, ‘Where Have You Been?’ created with Innocean UK, follows up on the brand’s successful 2023 pronunciation ad with an engaging, humorous twist. Directed... MORE
Iconic Character-Inspired Campaigns
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Etsy’s Christmas ad for 2024 reimagines the iconic “Where’s Waldo?” character in a touching story that captures the magic of personalized gift-giving. Created by Orchard... MORE
Charming Christmas Advertisements
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
Sainsbury’s Christmas Ad for 2024 introduces a heartwarming festive adventure inspired by Roald Dahl’s magical world. This year, viewers join Sophie, a real Sainsbury’s employee, and the Big... MORE
AI Emotion
AI systems are being developed to recognize and respond to human emotions
Trend - Companies are integrating emotion recognition capabilities into their AI systems, allowing machines to detect and respond to human emotional states through facial expressions, voice patterns, and physiological signals. This technology is being implemented across various sectors, from healthcare diagnostics to customer service platforms.

Insight - The increasing digitization of daily interactions has created a desire among consumers for more humanized technological experiences. While automation offers efficiency, many individuals find purely algorithmic interactions unsatisfying and impersonal. This tension has created demand for AI systems that can recognize and respond to emotional nuances, particularly in sectors where empathy is crucial – from healthcare to customer service. For consumers, emotionally intelligent AI represents a bridge between convenience and human connection.
Workshop Question - How could your brand incorporate emotional intelligence into its digital touchpoints?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
play_circle_filledPoeticized Luxury Fashion Campaigns
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
Club 21 Thailand, a distributor of luxury fashion brands such as Acne Studios, Alexander Wang, Jacquemus, and more, has launched its first mass communication campaign in Thailand, titled ‘Salute... MORE
play_circle_filledHollywood Couple Travel Campaigns
Hollywood Couple Travel Campaigns
Experience Abu Dhabi Debuts a Cinematic Campaign
Actors Elsa Pataky and Chris Hemsworth have joined Experience Abu Dhabi to showcase the city as a diverse travel destination offering rich cultural experiences, outdoor adventure, and tranquil... MORE
Diamond Jewelry Holiday Campaigns
Diamond Jewelry Holiday Campaigns
Ritani Has Launched a National Television Campaign
Ritani’s national television campaign aims to promote the company’s exquisite diamond engagement rings and diamond studs during the holiday season. This marks a significant advertising... MORE
Awareness-Raising Pancreatic Cancer Campaigns
Awareness-Raising Pancreatic Cancer Campaigns
PanCAN Debuts the Change the Course Campaign
The Pancreatic Cancer Action Network (PanCAN) is launching a campaign called ‘Change the Course’  to raise awareness during Pancreatic Cancer Awareness Month in November. This... MORE
Community Behavioral Health Campaigns
Community Behavioral Health Campaigns
Comprehensive Healthcare Debuts a New Recruitment Campaign
Comprehensive Healthcare has launched a new recruitment campaign titled ‘What We Do Means More’ that is aimed at addressing the workforce shortage in community behavioral health. This... MORE
play_circle_filledReactive Fan-Based Football Campaigns
Reactive Fan-Based Football Campaigns
Coors Light Launched a New 'Coors Light Coors Light' Spot
Coors Light has launched a campaign in response to a recent moment during a Pittsburgh football game when the quarterback called out “Coors Light, Coors Light” at the line of scrimmage. This... MORE
Visually Appealing Food Campaigns
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Celestial Seasonings’ Taste Our World is an adventurous campaign that highlights the journey of the brand’s teas from farm to cup. The video ad features a vibrant visual experience that... MORE
Rapper-Approved Footwear Collections
Rapper-Approved Footwear Collections
The UGG x Post Malone Capsule is Highly Sought After
The UGG x Post Malone emphasizes personal expression and community through fashion. This partnership features the Weather Hybrid collection, which includes updated versions of the classic Neumel and... MORE
play_circle_filledIconic Sports Drink Campaigns
Iconic Sports Drink Campaigns
Gatorade Canada's Latest Campaign Stars Sarah Fillier
Gatorade Canada’s latest campaign features Sarah Fillier, a prominent hockey player and “the first-overall pick in the 2024 Professional Women’s Hockey League (PWHL) draft.” By... MORE
Quirky Plant-Based Food Ads
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
‘Gosh! Food’ kicked off a playful and creative marketing campaign that highlights the simple yet astonishing taste of their falafel. Under a new “astonishment” creative... MORE
Elevated Coffee Toppers
Elevated Coffee Toppers
Coffee mate Debuts New Cold Foams and Ad Announcement
New cold foams are being introduced by Coffee mate with the launch of ‘Coffee mate Cold Foam,’ a product aimed at enhancing the beverage experience for coffee consumers. This innovation... MORE
play_circle_filledCo-Branded Custom Ads
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Lexus and Universal Pictures have partnered for the release of Wicked, unveiling a 360-degree marketing campaign that includes a 30-second custom advertisement for the ‘2024 Lexus TX.’... MORE
Rebranded Food Delivery Apps
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Canadian delivery service Skip has revamped its brand identity to focus on giving consumers more convenience in their daily lives. The updated branding, which incorporates the ‘Skip to the... MORE
play_circle_filledComedic Airline Spin-Off Ads
Comedic Airline Spin-Off Ads
Spirit Airlines Presents #NotInTheMiddle Starring Frankie Muniz
Spirit Airlines has launched a new advertising campaign titled #NotInTheMiddle, featuring Frankie Muniz, known for his role as the middle child in ‘Malcolm in the Middle,’ a popular... MORE
Rendezvous-Themed Fragrance Films
Rendezvous-Themed Fragrance Films
The Chanel 'See You at Five' Film Stars Margot Robbie
The Chanel ‘See You at Five’ film was debuted by the brand as a way to launch its latest Chanel No5 fragrance campaign that will see Margot Robbie taking over as the face of the perfume... MORE