Charity Trends

Trend - Brands across various industries are campaigning for the importance of mental health. Often through financial partnerships with charities, these brands are showing their support for social causes and are investing necessary resources to address mental health concerns and prevent crisis.

Insight - Public lockdowns, increasingly isolated lifestyles, and economic factors have led to increased attention being paid to mental health issues and solutions. The public now desires supportive communities with social services available to help in times of crisis, both in the public and professional sectors. This desire for inclusion and care has led to brands launching mental health campaigns not only to build rapport and better connect with their consumers, but also to foster a supportive society.