Branding Trends

Trend - Esports and gaming companies are partnering with haptic accessory companies. These branded vests offer advertising for the gaming company while simultaneously adding to the credibility of the accessories. This widens the consumer appeal of the products to fans of both companies involved.

Insight - When investing in new hardware, software, or accessories, gamers often weigh products on a cost-to-benefit scale, considering performance, immersion, and credibility on the benefits side. In terms of immersion, most of the innovation is focused around technologies such as VR and AI. However, physical accessories, while niche, can dramatically enhance immersion when used properly. In recognition of this, accessory brands are seeking partnerships and endorsements to increase credibility.