When adults don't want alcohol, soft drinks are the go-to alternative but Zooz is a low-calorie drink that's on a mission to provide a different choice to the standard overly caffeinated options. This sugar-free, gluten-free beverage is free from artificial additives and it's categorized as a mushroom-based food supplement and is for consumers over the age of 18 because it contains natural caffeine.
Key ingredients include lion's mane and cordyceps mushrooms, metabolism-boosting green coffee beans, and ginseng. Taste-wise, Zooz is said to be comparable to Italian bitters but with more depth of flavor.
Following a £1.25 million seed funding round, Zooz officially launches in September 2024, aiming to redefine the way adventurous consumers and bar owners perceive adult soft beverages.
Naturally Caffeinated Mushroom Drinks
Zooz is a Premium, Non-Alcoholic Alternative to Soft Drinks
Trend Themes
1. Mushroom-based Beverages - With increasing awareness of functional fungi, mushroom-based beverages are providing unique health benefits that traditional drinks can't offer.
2. Natural Caffeine Alternatives - Consumers seeking to avoid artificial energy boosters are turning to natural caffeine alternatives, which offer a cleaner, more sustainable energy source.
3. Low-calorie Functional Drinks - As consumers become more health-conscious, there's a growing demand for low-calorie functional drinks that combine wellness benefits with great taste.
Industry Implications
1. Health and Wellness - The health and wellness industry is expanding rapidly as consumers demand products that contribute to their overall well-being and offer nutritional benefits.
2. Beverage - Within the beverage industry, the shift towards natural and functional ingredients is rapidly transforming the market landscape for adult soft drinks.
3. Functional Food and Supplements - The functional food and supplements sector is seeing increased innovation as consumers look for products that offer specific health benefits, such as boosted metabolism and enhanced cognitive function.