These new Young’s Seafood products have been created in collaboration with children's food brand Annabel Karmel to provide youngsters with a way to enjoy premium nutrition in a flavorful way. The meal products are formulated with children under five in mind to help encourage healthy eating habits early on and help to support UK governmental recommendations for two portions of fish per week for a balanced diet. The products come in two options including Cheesy Fish Pie and Fish & Chip Shapes, which will both be available at select Sainsbury's, Asda, Tesco and Booths locations in the UK starting from September 2, 2021.
Marketing Controller Marina Richardson spoke on the new Young’s Seafood products saying, "At Young’s we are driven by a belief that a nation that enjoys fish regularly is a happier and healthier nation, and this is something we want to pass on to the next generation too. We are excited to join forces with Annabel Karmel to launch dishes that will do just that. The Cheesy Fish Pie and the Fish and Chip Shapes are a great choice, and the convenient format is ideal for busy parents trying to fix their children a quick but healthy meal."
Kid-Friendly Seafood Meals
These Young’s Seafood Products are for Children Under Five
Trend Themes
1. Kid-friendly Seafood Products - Young's Seafood has created a line of products in collaboration with Annabel Karmel to promote healthy eating habits in children under five.
2. Convenient Children's Meal Options - The convenient format of Young's Seafood Cheesy Fish Pie and Fish & Chip Shapes offer busy parents a quick and healthy meal option for their young children.
3. Collaboration with Popular Food Brands - Young's Seafood collaboration with Annabel Karmel highlights the trend of food brands working together to create new and innovative products.
Industry Implications
1. Frozen Food Industry - The introduction of Young's Seafood new products presents an opportunity for innovation and growth in the frozen food industry.
2. Children's Health and Wellness Industry - Young's Seafood products formulated with children under five in mind provides an opportunity for growth and innovation for companies focused on promoting children's health and wellness.
3. Food Retail Industry - The availability of Young's Seafood new options at select Sainsbury's, Asda, Tesco and Booths locations offers an opportunity for growth and innovation in the food retail industry.