ALDI is Expanding Its Seafood Assortment in the US
Michael Hemsworth — November 12, 2024 — Lifestyle
References: aldi.us & storebrands
The ALDI seafood assortment is being expanded by the grocer in the US in response to consumer demand with a series of new options that are high-quality and fresh. The brand is debuting Wild Caught Alaskan Sablefish AKA Black Cod, which will be included as an ALDI Find starting November 20, 2024 to promote it to shoppers with 10-ounce pieces priced at $8.99. The new seafood option is expected to be a hit amongst shoppers who are showing consistent demand for additional premium options like Snow Crab Legs and Chilean Sea Bass.
Director of National Buying for Seafood John Lee spoke on the expanded ALDI seafood assortment saying, "At Aldi, we pride ourselves on making premium products affordable. Over the past year, we’ve seen strong shopper demand for premium seafood options. Offering Sablefish to our shoppers for the first time will allow us to continue delivering on shoppers’ appetite for products that help them create an elevated dining experience without the price tag to match.”
Director of National Buying for Seafood John Lee spoke on the expanded ALDI seafood assortment saying, "At Aldi, we pride ourselves on making premium products affordable. Over the past year, we’ve seen strong shopper demand for premium seafood options. Offering Sablefish to our shoppers for the first time will allow us to continue delivering on shoppers’ appetite for products that help them create an elevated dining experience without the price tag to match.”
Trend Themes
1. Premium Affordable Seafood - Grocers like ALDI are making premium seafood options accessible to a wider consumer base by offering high-quality products at competitive prices.
2. Wild-caught Fish Popularity - There is a growing trend of consumers favoring wild-caught fish varieties such as Alaskan Sablefish, reflecting an increasing preference for natural and sustainable seafood options.
3. Elevated At-home Dining - The inclusion of premium seafood in grocery assortments caters to the rising trend of consumers seeking to recreate upscale dining experiences in their own homes.
Industry Implications
1. Grocery Retail - The grocery retail industry is seeing innovation with the expansion of premium and exotic food assortments to meet evolving consumer tastes.
2. Sustainable Seafood - The sustainable seafood industry benefits from increased demand for wild-caught and responsibly sourced fish, as exemplified by ALDI's inclusion of Alaskan Sablefish.
3. Home Dining Solutions - The home dining solutions industry is expanding as consumers look for high-quality ingredients and meal kits that allow them to create restaurant-like experiences at home.
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