Starbucks Japan is now expanding its menu with a first-of-its-kind yogurt frappuccino to combine Western and Japanese fermented ingredients. The 'Lemon Yoghurt Fermentation Frappuccino' features not just one but three kinds of fermented ingredients in the form of yogurt, cheese and amazake, a beneficial Japanese drink that's made with fermented rice and traditionally served hot.
The all-new Lemon Yoghurt Fermentation Frappuccino aims to highlight what makes Japanese food culture so unique. The drink features a base of Starbucks' original yogurt blend that's accented by crunchy pieces of dried cheese, baked cheese and biscuits, which helps to juxtapose the creamy texture of the fresh and creamy lemon-flavored beverage.
This yogurt frappuccino from Starbucks is only set to be offered for a limited time this summer and will be exclusively available in a tall size.
Fermented Yogurt Frappuccinos
Starbucks Japan Now Serves a Lemon Yogurt Fermentation Frappuccino
Trend Themes
1. Fermented Beverages - The trend of incorporating fermented ingredients in beverages presents an opportunity for innovation in the beverage industry.
2. Cultural Fusion Food & Beverage - The trend of combining ingredients from different cultures in food and beverages presents an opportunity for innovation in the food and beverage industry.
3. Limited-time Offerings - The trend of limited-time offerings presents an opportunity for innovation in marketing and promotions for the food and beverage industry.
Industry Implications
1. Beverage - The beverage industry can explore using fermented ingredients in new and innovative ways to create unique and exotic drinks.
2. Food - The food industry can explore combining popular ingredients from different cultures to create new and unique fusion dishes.
3. Marketing and Promotion - The marketing and promotion industry can explore new and creative ways to promote limited-time offerings to increase customer engagement and sales.