Starbucks Released an Apple Cream Latte for Vegetarian or Vegan Customers
Colin Smith — August 21, 2024 — Business
References: stories.starbucks
Starbucks has introduced a new seasonal beverage, the Iced Apple Crisp Nondairy Cream Chai, as part of its fall 2024 menu. This drink combines the warming spice flavors of chai with creamy oat milk, topped with a nondairy apple crisp cold foam. This makes the beverage vegetarian. However, it can also be made vegan by removing honey as a sweetener. The beverage is designed to evoke the taste of homemade apple pie, a popular fall dessert. This new addition originated as a customer customization and has now been officially added to the menu, reflecting Starbucks’ commitment to offering innovative and diverse options for its customers.
The Iced Apple Crisp Nondairy Cream Chai joins other fall favorites such as the Pumpkin Spice Latte and the Apple Crisp Oatmilk Macchiato. The introduction of this beverage highlights Starbucks’ ongoing efforts to cater to the growing demand for nondairy options. The drink is available for a limited time, starting August 22, 2024, and aims to provide a nostalgic and comforting experience for customers during the fall season.
Image Credit: Starbucks
The Iced Apple Crisp Nondairy Cream Chai joins other fall favorites such as the Pumpkin Spice Latte and the Apple Crisp Oatmilk Macchiato. The introduction of this beverage highlights Starbucks’ ongoing efforts to cater to the growing demand for nondairy options. The drink is available for a limited time, starting August 22, 2024, and aims to provide a nostalgic and comforting experience for customers during the fall season.
Image Credit: Starbucks
Trend Themes
1. Seasonal Nondairy Beverages - The introduction of seasonal nondairy beverages like the Iced Apple Crisp Nondairy Cream Chai highlights a growing trend of catering to diverse dietary preferences.
2. Customization-driven Menu Additions - Starbucks' decision to officially add a popular customer customization to its menu demonstrates the rising significance of customer preferences in product development.
3. Nostalgic Flavor Innovations - The Iced Apple Crisp Nondairy Cream Chai evokes the familiar taste of apple pie, tapping into the trend of using nostalgic flavors to attract customers.
Industry Implications
1. Food and Beverage - Innovations like nondairy seasonal drinks are reshaping the food and beverage industry by addressing the dietary needs of vegetarian and vegan consumers.
2. Retail Coffee Chains - Retail coffee chains are seeing an evolution in their offerings as they introduce more inclusive and customizable options to meet changing consumer demands.
3. Plant-based Alternatives - The surge in popularity of products like the Iced Apple Crisp Nondairy Cream Chai reflects broader growth and innovation within the plant-based alternatives sector.
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