Fruitables Yogos debuted at the 2022 Global Pet Expo and they take the form of real yogurt dog treats that are delivered in a unique roll-up format. These healthy and well-balanced treats for dogs are made with real yogurt as the first ingredient, along with real fruit and smoothie-style flavors. The Strawberry Banana, Blueberry and Coconut treats for dogs are free from corn, wheat, soy protein and artificial colors and flavors, and they promise to support and delight dogs of all sizes with soft and chewy forms.
Pet owners no longer just expect high-quality ingredients from the pet food and treats they purchase, ingredient-conscious consumers also demand "humanized" options that mirror the concerns they have with the production of food for humans.
Yogurt Roll-Up Dog Treats
Fruitables Yogos are Yogurt Dog Treats with Smoothie-Inspired Flavors
Trend Themes
1. Humanization of Pet Food - Opportunity for pet food companies to create innovative and high-quality pet treats made with real ingredients that mirror human food trends.
2. Alternative Pet Treat Formats - Opportunity to create disruptive innovation in pet treat formats, such as roll-up treats, to introduce novelty for pets and pet owners.
3. Healthy Pet Treats Market - Opportunity to tap into the fast-growing pet food market by creating healthy and well-balanced treats that cater to the health-conscious preferences of pet owners.
Industry Implications
1. Pet Food Industry - Opportunity for established players in the pet food industry to stay competitive by innovating and introducing new products that meet the changing needs of pet owners.
2. Pet Wellness Industry - Opportunity for pet wellness companies to collaborate with pet food companies and create holistic and nutrition-focused pet treat solutions that cater to the wellness needs of pets.
3. Pet Accessories Industry - Opportunity for pet accessories companies to collaborate with pet food companies and introduce novel and interactive treat dispensers that cater to the increasing demand for novelty and engagement in pet products.