Drinkable yogurt bottles have been targeted at kids for years, but a rise in on-the-go eating and portable packaging has created new appeal for these products among adults. On top of this, probiotics and functional foods have become words that stand out to consumers who are looking for quick nourishment and benefits beyond standard versions of products without these claims.
Früzinga's fortified 90-calorie drinkable yogurts boast low sugar, high fiber and protein as well as zero fat. The drinkable yogurt range includes a few simple fruit flavors like Strawberry and Black Cherry, as well as combinations like Honey Vanilla and Coconut Banana.
As consumers become more aware of how their dietary choices play a part in both short- and long-term health, they are seeking out nutrient-dense foods that supply more than just nutrition to the body.
Drinkable Probiotic Yogurts
Fruzinga's Yogurt Bottles Introduce a New Wave of Functional Dairy
Trend Themes
1. Rise in Adult Drinkable Yogurts - Opportunity to create new drinkable yogurt products targeted at health-conscious adults with functional benefits.
2. Growing Demand for Probiotic and Functional Foods - Opportunity to develop innovative probiotic and functional food products that offer quick nourishment and additional health benefits.
3. Increased Focus on Nutrient-dense Foods - Opportunity to create nutrient-dense food products that provide more than just basic nutrition to consumers.
Industry Implications
1. Dairy Industry - Opportunity for dairy companies to expand their product lines by introducing drinkable probiotic yogurts for adults.
2. Functional Food Industry - Opportunity for functional food companies to develop and market new products with added health benefits, such as drinkable yogurts with low sugar, high fiber, and protein.
3. Convenience Food Industry - Opportunity for convenience food companies to capitalize on the rise of on-the-go eating by offering portable and nutritious drinkable yogurt options.