For major summer events like the Fourth of July and the Summer Olympic Games in Rio, XYIENCE energy drink launched the 'Fuel Your Patriotism' campaign.
Over the summer-long promotion, consumers will be able to enter daily sweepstakes for their chance to win prizes, including USA-themed apparel and accessory items offered in partnership with holiday-themed clothing company Tipsy Elves. In total, there will be 200 prizes given out that include printed with bold red, white and blue colors, as well as patriotic flag-inspired star and stripe motifs.
As well as helping Americans celebrate Independence Day and cheer on Team USA in Rio, XYIENCE also notes that this is a particularly exciting time of year for Americans, as the summer months will lead into the upcoming presidential election.
Patriotic Drink Campaigns
This Summer, XYIENCE is Fueling Patriotism in American Consumers
Trend Themes
1. Patriotic Drink Campaigns - Opportunity for energy drink companies to launch patriotic-themed marketing campaigns during major summer events.
2. Daily Sweepstakes Promotions - Opportunity for brands to engage consumers through daily sweepstakes promotions tied to special events and holidays.
3. Partnerships with Holiday-themed Clothing Companies - Opportunity for brands to collaborate with holiday-themed clothing companies to offer unique and patriotic apparel and accessories as prizes.
Industry Implications
1. Energy Drink - Energy drink companies can tap into patriotic marketing campaigns to attract and engage American consumers during major summer events.
2. Promotions and Events - Promotional agencies and event organizers can leverage daily sweepstakes promotions to enhance consumer participation and excitement during special events and holidays.
3. Fashion and Apparel - Holiday-themed clothing companies can partner with brands to create limited edition patriotic apparel and accessories for special promotions and events.