Xpress Harder Iced Tea is the first 9.9% ABV hard iced tea on the market in a 24-ounce single-serve can. These beverages are made with a base of real brewed black tea and natural fruit flavors to create vibrant varieties like Peach, Zesty Lemon and Raspberry.
The packaging for Xpress Harder Iced Tea references high-speed bullet trains and the rail networks that are being introduced across the United States.
At the same time some adult consumers are seeking no- and low-ABV drinks for health and wellness reasons, there’s simultaneously a thriving market for high-ABV products that cater to those looking for a more indulgent experience. Xpress Harder Iced Tea appeals to drinkers who enjoy bold flavors and the potency of stronger beverages, and reaches them through convenience stores and hypermarkets.
High-ABV Iced Teas
Xpress Harder Iced Tea Boasts 9.9% ABV in a 24-Ounce Single-Serve Can
Trend Themes
1. High-abv Beverages - The introduction of high-ABV hard iced teas signifies a growing market for stronger alcoholic beverages that deliver a potent experience.
2. Unique Packaging Designs - Innovative packaging inspired by high-speed bullet trains enhances product attraction and aligns with modern consumer aesthetics.
3. Flavor Innovation - The use of real brewed black tea and natural fruit flavors in high-ABV beverages highlights a trend towards more authentic and diverse taste profiles.
Industry Implications
1. Alcoholic Beverages - The emergence of high-ABV hard iced teas reflects changing consumer preferences and provides growth opportunities in the ready-to-drink alcohol sector.
2. Packaging and Design - Creative and thematic packaging designs open new avenues for standing out on crowded retail shelves and attracting consumer interest.
3. Flavored Beverages - The incorporation of natural fruit flavors into alcoholic drinks offers potential for product differentiation and caters to a desire for more complex flavor experiences.