Inspired by viral cheese wheel pasta dishes shared on social media, Velveeta created the WheelVeeta dining experience exclusively at Bounce Sporting Club. At the elevated sports bar, cheese lovers will get a taste of al dente Velveeta Shells tossed in the well of the Velveeta cheese wheel, served with toppings like fresh lobster, black truffle and fried shallots.
There are millions of views on video recipes sharing ideas for serving freshly cooked pasta coated in a hollowed-out parmesan cheese wheel, and this dining experience taps into Velveeta's spirit of unapologetically embracing outrageous pleasure and "the La Dolce Velveeta mindset."
The WheelVeeta will be available starting for a limited time in August at Bounce Montauk, New York and Delray, Florida locations, while supplies last.
Cheese Wheel Dining Experiences
Velveeta's WheelVeeta Experience Takes After a Viral Meal
Trend Themes
1. Social-media-driven Dining - Leveraging viral food trends from social media, restaurants can create buzzworthy and shareable dining experiences.
2. Ingredient-centric Experiences - Elevating a single ingredient, such as cheese, into the centerpiece of a dining experience can attract enthusiasts and connoisseurs.
3. Limited-time Culinary Events - Offering exclusive, time-limited dining experiences can drive urgency and increase foot traffic to dining establishments.
Industry Implications
1. Restaurant and Dining - Innovative culinary approaches like cheese wheel dining can set establishments apart in the highly competitive restaurant industry.
2. Food and Beverage Marketing - Marketing unique dining experiences through social media can drastically enhance brand visibility and consumer engagement.
3. Event Planning and Hospitality - Curating exclusive events around trending food concepts can provide memorable experiences that resonate with guests.