The VELVEETA Foodie Call Satisfies Late Night Cravings
Grace Mahas — November 17, 2022 — Marketing
References: myfoodandfamily
VELVEETA, the brand known for its rich, creamy texture and melty, cheese products, recently launched the new VELVEETA Foodie Call. The new service invtes pleasure seekers to "turn their late-night booty calls into late-night foodie calls."
Users who live in New York and text “VEL, YOU UP?” to 855-VELVEET(A) between 9 PM ET and 3 AM ET on November 18th will receive delicious late-night eats delivered straight to their door. The items include Deep-Delish Pizza Shells and Cheese, Please Me, and Cheese Me Totchos. Those outside of New York City will receive VELVEETA foodie call kit, complete with VELVEETA to make the same two delicious late night eats and a gold double-sided utensil for co-enjoyment.
Users who live in New York and text “VEL, YOU UP?” to 855-VELVEET(A) between 9 PM ET and 3 AM ET on November 18th will receive delicious late-night eats delivered straight to their door. The items include Deep-Delish Pizza Shells and Cheese, Please Me, and Cheese Me Totchos. Those outside of New York City will receive VELVEETA foodie call kit, complete with VELVEETA to make the same two delicious late night eats and a gold double-sided utensil for co-enjoyment.
Trend Themes
1. Late-night Food Delivery - The rise of late-night food delivery services presents an opportunity for food delivery platforms to target pleasure seekers who crave convenience and speed during late hours.
2. Convenience Foods - The popularity of convenience foods like Velveeta's latest food delivery program demonstrates an opportunity for food manufacturers to innovate with new and innovative ingredients that cater to consumers' taste and lifestyle preferences.
3. Text-based Ordering - The use of text messaging as a means of ordering food presents an opportunity for businesses to target a younger and more tech-savvy generation who prefer to use mobile devices for convenience and ease of use.
Industry Implications
1. Food Delivery - The late-night food delivery industry is constantly growing, which presents new opportunities for businesses to disrupt and innovate the market by offering unique and convenient delivery options.
2. Food Manufacturing - Food manufacturers have a great chance to innovate by creating new and convenient food products that cater to modern consumer needs, such as Velveeta's hunger call service.
3. Marketing and Advertising - Marketers and advertisers involved in the food industry should explore creative advertising strategies, such as text-based ordering promotions, to reach younger and technology-driven demographics and gain a competitive edge.
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