With the launch of its national bridal campaign, Bijoux Birk is also opening the doors to a wedding pop-up chapel in Toronto. The first-ever pop-up wedding chapel from the brand will be hosted in The Loft at Baro and it will provide everything needed for couples to tie the knot. Previously, the brand asked couples to share their special love stories online for their chance to win a micro-wedding. Invited couples will get to walk down the aisle to live music and experience a 15-minute ceremony by a legal officiant and a 45-minute reception with up to 20 guests.
The brand's new national multi-media campaign was informed by the "'joie de vivre' of two people meeting for the first time, and the moment they know they are meant to be together."
Micro-Wedding Pop-Ups
Bijoux Birk is Helping Couples to Tie the Knot with a Micro-Wedding
Trend Themes
1. Micro-weddings - Offering a micro-wedding option for couples looking for an intimate experience for their big day.
2. Pop-up Venues - Providing pop-up wedding chapels in different locations to cater to more couples and expand its reach.
3. Campaign-led Marketing - Creating a national multi-media campaign to raise awareness of the brand's micro-wedding services and engage with more potential customers.
Industry Implications
1. Wedding Planning & Services - Innovating the traditional wedding planning and events industry by offering a more affordable and unique wedding experience for couples.
2. Hospitality & Event Venues - Partnering with event venues to host pop-up wedding chapels and offer unique event experiences for their guests.
3. Marketing & Advertising - Creating marketing campaigns to reach more customers in the wedding planning industry and establish the brand as a leader in micro-wedding services.