Vivienne Tam is the latest real life designer to venture into the virtual world of Stardoll.com, a fashion dress up site.
Stardoll's tween members can now dress up their "MeDoll" avatars with Tam's designs. Young fashionistas will have more variety than ever with the debut of Tam's boutique in the "starplaza". Tam joins DKNY, the Mary-Kate and Ashley Olsen brand and Stuff by Hilary Duff in satisfying the fashion cravings of tweens and teens on the web.
Tam is also going to be launching a virtual design contest for the site's members. The budding designer that winners will get the chance to meet Vivienne Tam and tour her studio for real.
Real Designers in Virtual Worlds
Vivienne Tam for Stardoll
Trend Themes
1. Virtual Fashion - Opportunity for real-life designers to expand their reach and create virtual fashion collections for online platforms.
2. Virtual Design Contests - Growing trend of launching virtual design contests to engage online communities and provide aspiring designers with opportunities to showcase their talents.
3. Fashion Gaming - The merging of fashion and gaming, creating immersive experiences for young fashion enthusiasts and expanding the fashion industry beyond traditional platforms.
Industry Implications
1. Fashion Retail - Potential to tap into the virtual fashion market by collaborating with online platforms and designers to offer virtual fashion collections, appealing to a tech-savvy customer base.
2. Online Communities - Opportunity to create and foster virtual communities for fashion enthusiasts, providing a platform for engagement, collaboration, and showcasing of design talents.
3. Gaming and Entertainment - Integration of fashion-related content in gaming platforms, appealing to fashion-savvy gamers and creating new revenue streams for the gaming industry.