Forever 21 x Barbie Launched In-Store, Online & in the Metaverse
Laura McQuarrie — July 12, 2022 — Fashion
References: forever21 & businesswire
The Forever 21 x Barbie collection is full of retro-inspired designs that find Gen Z online, in-store and in the metaverse. The limited-edition collection includes vintage-style designs in the form of apparel, swimwear, sleepwear, beauty and accessories, as well as home decor inspired by the iconic Barbie DreamHouse.
As well as being able to find the collection online and in-store, young shoppers can visit the Forever 21 Shop City on Roblox and see the platform's Layered Clothing technology bring the hyper-realistic 3D clothing to life on avatars of all sizes. With intricate embossing, beadwork and textures meticulously replicated in the metaverse, fashion fans will delight in a new way to express themselves and show off their sense of style, virtually.
As part of this launch, Forever 21 will be offering Barbie Fashionistas, the most diverse doll line on the market.
As well as being able to find the collection online and in-store, young shoppers can visit the Forever 21 Shop City on Roblox and see the platform's Layered Clothing technology bring the hyper-realistic 3D clothing to life on avatars of all sizes. With intricate embossing, beadwork and textures meticulously replicated in the metaverse, fashion fans will delight in a new way to express themselves and show off their sense of style, virtually.
As part of this launch, Forever 21 will be offering Barbie Fashionistas, the most diverse doll line on the market.
Trend Themes
1. Phygital Fashion - There is an opportunity to leverage VR and gaming platforms to create exclusive, interactive fashion experiences that engage a young, tech-savvy audience.
2. Vintage-inspired Designs - There is an opportunity to tap into the nostalgia of Gen Z by reimagining retro designs with a modern twist.
3. Diverse Doll Lines - There is an opportunity to promote inclusivity and diversity within the fashion industry through the use of diverse models and collaborations with diverse doll lines.
Industry Implications
1. Fashion - Fashion brands can leverage the power of social media, VR, and gaming platforms to interact with customers in new and innovative ways.
2. Retail - Retailers can revolutionize the shopping experience by incorporating technologies like VR, AR, and Layered Clothing to create interactive, personalized, and immersive experiences for customers.
3. Toy - Toy companies can collaborate with fashion brands to create diverse dolls that promote inclusivity and reflect the changing cultural landscape of society.
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