Asahi UK launched its first hard seltzer in the UK market called the Viper Hard Seltzer. This refreshing drink is made in a unique way for maximum flavor. Brewed in Pilsen, Asahi Uk takes an intricate and experimental approach to its seltzer production.
The company uses water pumped from 100 meters below sea level to make its taste drink. Following the water procuration, the seltzer undergoes a six-day brewing process, wherein the Hard Seltzer emerges with a crystal-clear appearance. This makes for a uniquely refreshing taste. Available as of this June 2021, the Viper Hard Seltzer comes in two flavor variants. Lime and Cranberry flavors are available in 330 ml single cans or bottle formats.
Uniquely-Made Hard Seltzers
Asahi UK Enters the UK Market with its Unique Viper Hard Seltzer
Trend Themes
1. Alternative Seltzer Production - Innovative seltzer production methods that make use of unique sources and brewing processes, like Asahi's use of water from 100 meters below sea level.
2. Crystal-clear Seltzer - Producing hard seltzers with a crystal-clear appearance, with a focus on flavor and appearance.
3. New Seltzer Flavors - The development of new and unique seltzer flavor variants to differentiate from competitors.
Industry Implications
1. Alcoholic Beverage Industry - Opportunities for alcoholic beverage companies to create innovative and unique seltzers, attract new consumers and expand their product lines.
2. Water Sourcing Industry - The potential for water sourcing companies to supply unique water sources for innovative seltzer production methods.
3. Packaging Industry - The chance for packaging manufacturers to develop packaging that highlights the crystal-clear appearance of hard seltzers and draws attention to the unique flavors and brewing methods.