Inspired by ancient European traditions, VineSmoke is refreshing the barbecue smoking wood category with grape vine prunings that can be used for grilling. The product distinguishes itself as an eco-friendly and sustainable smoking wood that's inspired by wine.
Following the annual grape harvest, vineyards prune their grape vines and use the clippings for grilling and smoking everything from fish and meat to vegetables. Now, consumers have the chance to try the same with VineSmoke, which adds a unique new flavor to the classic barbecue experience with mesquite, hickory, chipotle and apple-wood. As such, VineSmoke targets those with experienced, demanding palates, as Millennial consumers.
VineSmoke sources its grape vine prunings from California and aims to introduce consumers to what it calls a "well-kept BBQ secret in the US."
Eco-Friendly Smoking Wood Alternatives
VineSmoke Sets Itself Apart as a Wine-Related BBQ Product
Trend Themes
1. Eco-friendly Smoking Wood - Disruptive Innovation Opportunity: Develop new, sustainable smoking wood alternatives for barbecuing and grilling.
2. Grape Vine Prunings - Disruptive Innovation Opportunity: Explore the utilization of grape vine prunings for unique flavors in various food and beverage applications.
3. Wine-inspired BBQ Products - Disruptive Innovation Opportunity: Create innovative barbecue products incorporating wine-inspired elements to appeal to consumers seeking novel flavor experiences.
Industry Implications
1. Barbecue Equipment and Accessories - Disruptive Innovation Opportunity: Develop eco-friendly smoking wood products to enhance the grilling experience and meet the demand for sustainable alternatives.
2. Food and Beverage - Disruptive Innovation Opportunity: Explore the use of grape vine prunings in food and beverage production to create unique flavors and differentiate products in the market.
3. Wine and Winemaking - Disruptive Innovation Opportunity: Find innovative ways to repurpose grape vine prunings within the wine industry, such as using them for smoking oak barrels or creating specialty wine-infused products.