Rather than purchasing Velveeta cheese by the block, consumers now have the option to buy 'Mini Blocks.' Since Velveeta is most often used for recipes, this new packaging system of five individually wrapped cheese snacks makes it easy for consumers to use smaller portions in cooking, rather than pounds of cheese at a time.
The four-ounce cheese cubes are the ideal size for enhancing dishes like dips, mashed potatoes or casseroles.
Considering that many people have moved away from cooking three square meals throughout the day in favor of more frequent snacking, consumers are often willing to pay a premium for this kind of packaging, since single-serving portions play a part in reducing both overconsumption and waste.
Miniature Cheese Blocks
Velveeta Cheese Now Makes Small Individually Wrapped Blocks
Trend Themes
1. Mini Portions - The trend of offering smaller portion sizes for convenience and reduced waste presents an opportunity for packaging innovation.
2. Snackification - The shift towards frequent snacking instead of traditional meals opens opportunities for new packaging formats and individually wrapped products.
3. Premium Packaging - Consumers' willingness to pay a premium for convenient, single-serving portions creates a space for innovative packaging solutions.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore new packaging designs and formats to cater to the demand for mini portions and snack-friendly options.
2. Packaging - The packaging industry has the opportunity to develop innovative solutions for individually wrapped cheese blocks that offer convenience and reduce waste.
3. Consumer Goods - Companies in the consumer goods industry can tap into the trend of premium packaging to create value-added experiences for customers.