Beyond Meat is now adopting a new packaging system for its large assortment of vegan food products, specifically emphasizing that it hopes to deliver "the future of protein" to consumers. Products in Beyond Meat's collection include beef-style crumbles, mock chicken strips and most notably, a plant-based burger that's actually sold in the same section as traditional meat products.
Along with getting a fresh look, it's worth noting that Beyond Meat is now being supported by the world's largest beef, chicken and pork—Tyson Foods recently became an investor in Beyond Meat and how holds a 5% stake in the company.
As more consumers, both vegetarian and carnivores, turn to incorporating more plant-based sources of protein into their diets, it's becoming all the more important for vegan food producers to stand out.
Plant-Based Meat Packaging
Beyond Meat's Vegan Food Products Present "the Future of Protein"
Trend Themes
1. Sustainable Packaging - The adoption of environmentally-friendly packaging systems can attract conscious consumers while minimizing waste.
2. Plant-based Alternatives - The demand for healthier and ethical food options presents an opportunity for companies to innovate and expand their vegan product lines.
3. Meatless Revolution - The shift towards a plant-based diet creates a disruption in the traditional meat industry, allowing companies to fill the gap with innovative and sustainable solutions.
Industry Implications
1. Food Packaging - Companies that develop eco-friendly and innovative packaging solutions can cater to the growing demand for sustainable products.
2. Vegan Food - With the increasing popularity of plant-based diets, companies can expand their vegan product lines and create new innovative offerings to stand out in the market.
3. Meat Industry - The rise of plant-based alternatives presents an opportunity for companies to adapt their product offerings to cater to the changing consumer preferences and stay competitive.