American whiskey maker Uncle Nearest has announced the launch of two new rye whiskey offerings -- Uncle Nearest Rye and Uncle Nearest Single Barrel Rye -- which will also serve to introduce the brand's all-new packaging design.
Key additions to Uncle Nearest's 2022 lineup, these new rye expressions were made using 100% distilled whiskey produced by the brand at its Nearest Green Distillery in Shelbyville, Tennessee. Since the brand was only founded in 2017, it believes that this year will be its best whiskey yet, as each bottle has had the appropriate time to age.
"Our new generation of bottles reflect the future of our brand and our Shelbyville distillery being what cements his legacy for my family and every future generation of whiskey lovers," said Master blender Victoria Eady Butler.
First-Time Rye Whiskey Expansions
Uncle Nearest Has Launched Two New Rye Expressions
Trend Themes
1. Craft Rye Whiskey - Opportunity for craft distillers to enter the growing rye whiskey market with unique blends and packaging designs.
2. Local Sourcing - Increasing demand for locally sourced, small-batch whiskey made with 100% distilled whiskey produced in-house by distilleries.
3. Innovative Packaging Designs - Opportunity for designers and manufacturers to create unique packaging options for rye whiskey brands to differentiate themselves in the market.
Industry Implications
1. Distilleries - Opportunity for craft distilleries to expand their product line by introducing rye whiskey offerings with unique blends and packaging designs.
2. Packaging - Opportunity for packaging designers and manufacturers to create unique packaging options for rye whiskey brands looking to differentiate themselves in the market.
3. Retail - Opportunity for retailers to support the growing consumer demand for locally sourced, small-batch rye whiskey by stocking and promoting these products.