Unlike Truly Hard Seltzer's original flavors, Truly Lemonade and Truly Iced Tea that boast 5% ABV, the all-new Truly Extra Hard Seltzer comes in at 8% ABV and promises an extra kick. As one of the first brands of its kind to launch a higher ABV choice, Truly Hard Seltzer is setting itself apart with a product that has just a single gram of sugar and 220 calories per each 16-ounce can.
The Black Raspberry and Peach Mango Truly Extra flavors were created to appeal to convenience store shoppers who are looking for single-serve, higher ABV beverages that still provide all the refreshment of a regular hard seltzer. While many gravitate to hard seltzers because they are on par with light beer, these options appeal to those who want more variety.
High-ABV Hard Seltzers
Truly Extra Hard Seltzer Shares an Extra Boost with 8% ABV
Trend Themes
1. High-abv Hard Seltzers - The rising popularity of higher alcohol content hard seltzers creates an opportunity for brands to differentiate themselves.
2. Single-serve Convenience Store Beverages - Convenience store shoppers looking for higher ABV options create a market for single-serve high ABV hard seltzers.
3. Low-calorie High ABV Beverages - The trend towards low-calorie alcoholic beverages with a higher alcohol content creates an opportunity for brands to target health-conscious consumers
Industry Implications
1. Alcoholic Beverage Manufacturing - Brands can capitalize on the trend of high ABV hard seltzers by incorporating it into their product lines.
2. Convenience Stores - Convenience stores have an opportunity to appeal to consumers looking for single-serve higher ABV hard seltzers.
3. Fitness & Health Industry - Brands can target the health-conscious consumer by marketing their low calorie and high ABV hard seltzers as a healthier alternative to traditional alcoholic beverages.