Pelican Brewing Company, an Oregon-based brewery that was originally established in Pacific City in 1996 before eventually underdoing an expansion of locations, has well and truly embraced tropical flavor profiles with the launch of a rejuvenated version of its highly venerated 'Beek Breaker' double IPA.
The new 'Beak Breaker Tropical Double IPA' is a beverage that comes in at 8.8 percent ABV and manages to retain the elements that made the original Beak Breaker such a highly rated offering, although it goes about adding another level of flavor thanks to the inclusion of heady notes of papaya, guava and fresh mango to increase the beer's tropical credentials.
"We want to transport drinkers to a paradise of exotic flavors with every sip," said brewmaster Darron Welch.
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Trend Themes
1. Tropical-inspired Beverages - The surge in tropical flavor profiles in beverages highlights a demand for exotic and refreshing taste experiences.
2. High-abv Craft Beers - The increasing popularity of high-alcohol-by-volume craft beers reveals a market for bold and intense drinking experiences.
3. Flavor Innovation in Ipas - Innovations in flavor infusion within IPAs, such as the use of tropical fruits, show a trend toward more adventurous and diverse beer offerings.
Industry Implications
1. Craft Brewing - The craft brewing industry is witnessing significant growth in demand for creative and unique beer flavors that challenge traditional profiles.
2. Alcoholic Beverages - The alcoholic beverages sector is expanding with a focus on high-quality, premium products that offer distinctive and rich flavor experiences.
3. Specialty Ingredients - An industry centered around specialty ingredients is thriving as brewers seek out exotic and unconventional components to differentiate their products.