To keep up with the lives of busy individuals, dry shampoo needs to do more than just refresh the look of hair—it also needs to stay fresh-smelling and Batiste's Touch-Activated Dry Shampoo achieves this with encapsulated fragrance technology. This dry shampoo absorbs excess oil and releases a fragrant burst every time the wearer touches their hair for up to 24 hours, marking a significant achievement in haircare technology.
When activated, Batiste's Touch-Activated Dry Shampoo with smart fragrance technology shares the alluring essence of bergamot, waterlily, black cherry, berries and vanilla.
For this launch, the award-winning dry shampoo brand is teaming up with gymnast Suni Lee, who says, "On my non-training days, the Touch-Activated Shampoo is perfect for a quick refresh, leaving my hair smelling great with its unique blend of scents."
Touch-Activated Dry Shampoos
This Batiste Dry Shampoo Releases Fresh Scent On Demand
Trend Themes
1. Encapsulated Fragrance Technology - Revolutionizing the dry shampoo industry by offering long-lasting freshness through encapsulated fragrance technology.
2. Smart Fragrance Technology - Innovating the way fragrances are experienced in haircare products with smart fragrance technology.
3. Celebrity Collaboration Partnerships - Exploring new opportunities for brand partnerships by collaborating with influential celebrities like gymnast Suni Lee.
Industry Implications
1. Haircare Industry - Creating disruptive innovation opportunities in the haircare industry through advancements in fragrance technology for dry shampoo products.
2. Fragrance Industry - Pioneering new possibilities in the fragrance industry by integrating smart fragrance technology into personal care products like dry shampoos.
3. Celebrity Endorsement Industry - Transforming the dynamics of celebrity endorsement partnerships in the beauty sector through collaborations that resonate with consumers, such as with gymnast Suni Lee.