TodayTix, a ticketing app for the London theater scene, wants to do more than just provide a convenient avenue for getting into the best shows; it wants to make the shows themselves better. But while TodayTix is helpless to improve on stage performances, it is improving the audience's experience by offering a new line of silent snacks for two upcoming shows.
Research indicates that loud snacking is the most annoying factor in 54 percent of Brit's trips to the theater, and yet traditional theater snacks are some of the loudest around. Rather than cutting snacking entirely, TodayTix has created original takes on theater treats -- but without the noise.
TodayTix's snacks include Quiet (Pop)corn, which are ground popcorn balls; Muffled Truffles, which are smooth dark chocolate truffle balls; Silent Slices, replacing chips with dehydrated pears; and an Anti-Gas Lime and Mint Drink to replace fizzy sodas. The snack packaging is entirely either fabric or silicon as well.
Quiet Theater Confections
TodayTix's Line of Quiet Snacks Keep Spectators Sated and Silent
Trend Themes
1. Silent Snacks - Silent snacks, like ground popcorn balls and smooth dark chocolate truffle balls, are disrupting the traditional loud snacks industry by offering a less disruptive experience to theater-goers.
2. Anti-loudness Technology - The development of anti-loudness technology, such as fabric and silicon snack packaging, is disrupting the theater industry by improving the overall audience experience.
3. Audience-centric Services - The move towards audience-centric services, where companies like TodayTix provide value-added services to improve the experience of the audience, is disrupting the theater industry and can lead to increased customer satisfaction.
Industry Implications
1. Food and Beverage - The food and beverage industry can look to incorporating anti-noise technology, like fabric and silicon packaging, in their products to improve the overall experience of their customers in noisy venues.
2. Entertainment - The entertainment industry can take inspiration from TodayTix's approach to focus on audience-centric services, improving the overall experience for their customers.
3. Mobile App Development - Mobile app developers can explore the opportunity of integrating anti-loudness technology into their products to cater to customers who value quiet surroundings, and disrupt the traditional noisy app experience.