Doritos After Dark Satisfies Fan Cravings During the Late Night
Laura McQuarrie — December 14, 2022 — Marketing
References: gurufocus
Doritos After Dark is a new late-night eating experience that delivers convenient bites straight to consumers' doorsteps. This ghost kitchen menu for curbing hunger late into the night is popping up in New York City, Los Angeles, Phoenix, and Las Vegas and it offers elevated, globally inspired bites. On the menu, late-night snackers will find Doritos Flamin' Hot Cool Ranch Corn Puppies inspired by Korean corn dogs, the banh mi-inspired Doritos Spicy Sweet Chili Sammie and the Doritos Spicy Sweet Chili Chicken Bites that take cues from Japanese fried chicken.
Doritos After Dark speaks to Gen Z in particular, since Frito-Lay's latest Snack Index determined that "43% of consumers and half (49%) of Gen Zers agree that snacking is the most satisfying after dark."
Doritos After Dark speaks to Gen Z in particular, since Frito-Lay's latest Snack Index determined that "43% of consumers and half (49%) of Gen Zers agree that snacking is the most satisfying after dark."
Trend Themes
1. Ghost Kitchen Menus - The rise of ghost kitchen menus presents an opportunity for restaurants to cater to consumers' desire for convenient and diverse late-night snacks.
2. Late-night Delivery Services - The demand for late-night snacks and convenience presents an opportunity for companies to innovate and offer faster and more efficient delivery services.
3. Global-inspired Bites - The popularity of Doritos After Dark's globally inspired bites indicates a trend towards diverse and fusion cuisine, creating a new market for innovative and unique snack offerings.
Industry Implications
1. Food Delivery - The growth of late-night snack delivery services presents an opportunity for companies to enter the food delivery industry and provide consumers with convenient and diverse offerings.
2. Fast Food - Fast food restaurants can benefit from creating specialized late-night menus to cater to consumers' demand for convenient and unique snacks.
3. Snack Food - The popularity of Doritos After Dark's new late-night snack offerings provides an opportunity for snack food companies to innovate and create unique global-inspired bites to cater to diverse consumer tastes.
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